Resources

Browse through our research, insights, and opinions below, and catch up with our latest news and events.

Featured article

New Inflexion Group 2026 ABM Benchmarking Study announcement

News

New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation

2026 ABM Benchmarking Study finds that sharper orchestration, stronger capability and disciplined AI adoption are now defining the world’s most…

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Inflexion Group client impact story on embedding ABM to drive account-based growth at Arup

Impact

Embedding ABM to drive account-based growth at Arup

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IFG_DG_AIinsight

Research

From buzzwords to business impact: How AI in ABM is growing up

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IFG_CI_VMO2

Impact

Virgin Media O2 Business Customer Advisory Board

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IFG_AlumniLaunch

News

Inflexion Group launches ABM Academy alumni network to power lifelong career growth

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IFG_AcademyAlumni

Training

ABM Academy Alumni

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Inflexion Group's Bev Burgess on The 80/20 rule for ABM strategy

Insight

The 80/20 rule for ABM strategy

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IFG_effective Centre of Excellence_05Aug2025

Opinion

An effective Centre of Excellence is the key to scaling your ABM programme

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IFG Client Impact - Catherine Dutton, VP Global Growth Marketing, Pega

Impact

Building ABM competence and confidence at Pega

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Inflexion Group featuring Andrew Fitzgerald on designing the right ABM strategy for your business

Insight

Designing the right ABM strategy for your business can be tricky

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Inflexion Group featuring Antonia Wade on ABM in B2B organisations

Insight

Advice on the role ABM can play in mature B2B organisations

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IFG ABM Academy

News

Inflexion Group launches industry-first professional academy for Account-Based Marketing

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Introducing Account-Based Marketing: The definitive handbook for B2B marketers

News

Introducing Account-Based Marketing: The definitive handbook for B2B marketers

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Impact

Building an award-winning ABM programme at NTT

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Impact

Building long-term value with a global client at Deloitte

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Inflexion Group's 2024 ABM Benchmarking Study

Research

Highlights from Inflexion Group’s 2024 ABM Benchmarking Study

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Opinion

Seven steps to setting up an executive engagement programme

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Inflexion Group's2026 ABM Benchmarking Study activation research summary

Research

An insight into activation from our 2026 ABM Benchmarking Study research summary

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Inflexion Group's ABM Programme Leader profile series featuring Helen Nicholas

Opinion

ABM Programme Leader: Helen Nicholas

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Inflexion Group's The ABM-er’s Toolkit: Responding to your account’s priorities

Insight

The ABM-er’s Toolkit: Responding to your account’s priorities

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Inflexion Group's ABM Academy Alumni Spotlight with James Houselander

Training

Alumni Spotlight: meet James Houselander

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Inflexion Group's 2026 ABM Benchmarking Study ABM strategy and account coverage

Research

2026 ABM Benchmarking Study research summary – A look at ABM strategy and account coverage

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Inflexion group's 2026 ABM Benchmarking Study research summary - programme objectives, metrics and governance

Research

2026 ABM Benchmarking Study research summary – a look at programme objectives, metrics and governance

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Inflexion Group's alumni 'lightbulb moments' from their ABM Academy training

Training

Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 3

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Who trains with the ABM Academy? A look at Inflexion Group's alumni community

Training

Who trains with the ABM Academy? A look at our alumni community

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Inflexion Group's Bev Burgess on where ABM stands today in this edition of The ABM-er

Opinion

Where does ABM stand today?

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Inflexion Group's ABM Programme leader interview with Christine Law

Opinion

ABM Programme Leader Profile: Christine Law

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Inflexion Group's ABM Academy Alumni Spotlight with Rocío Arrarte Rivière

Training

Alumni Spotlight: meet Rocío Arrarte Rivière

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Inflexion Group's ABM Academy alumni advice for ABM-ers - part 3

Training

Looking back at our alumni’s advice for ABM-ers – part 3

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Inflexion Group's alumni's 'lightbulb moments' from their ABM Academy training

Training

Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 2

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Inflexion Groups the ABM-er's toolkit on confirming your account's priorities

Insight

The ABM-er’s Toolkit: Confirming your account’s priorities

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Inflexion Group ABM Academy Alumni Spotlight with Caroline Jussa

Training

Alumni Spotlight: meet Caroline Jussa

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Our alumni’s advice for ABM-ers - Part 2

Training

Looking back at our alumni’s advice for ABM-ers – Part 2

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Header for our Alumni's Lightbulb moments from their ABM Academy training

Training

Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training

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Hero image for Inflexion Group's Alumni Spotlight on Ross Jennings

Training

Alumni Spotlight: meet Ross Jennings

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ABM-er's Toolkit, Contents of a Segment ABM Insight Pack

Insight

The ABM-er’s Toolkit: Contents of a Segment ABM insight pack

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How the world of the account director is changing

Opinion

How the world of the account director is changing

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ABM-er's Toolkit Insight Pack For Strategic ABM

Insight

The ABM-er’s Toolkit: Insight pack for Strategic ABM

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IFG Advice For ABM-ers Alumni Spotlight Compilation Part 1

Training

Looking back at our alumni’s advice for ABM-ers

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A strategic ABM plan summary slide What is it and why do you need it?

Insight

The ABM-er’s Toolkit: A strategic ABM plan summary slide

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Alumni Spotlight Tara Pritchett

Training

Alumni Spotlight: meet Tara Pritchett

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What's the Biggest Skill Gap in ABM Teams Right Now?

Opinion

What’s the Biggest Skill Gap in ABM Teams Right Now? We Want to Know.

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ABM Toolkit interview guide

Insight

The ABM-er’s Toolkit: An interview guide for clarifying ambition

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Five highlights in five years of Inflexion Group

Insight

Five years of Inflexion Group

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ABM Academy Alumni spotlight on Ulrike Wanner

Training

Alumni Spotlight: meet Ulrike Wanner

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