Impact
Embedding ABM to drive account-based growth at Arup
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Featured article
News
New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation
2026 ABM Benchmarking Study finds that sharper orchestration, stronger capability and disciplined AI adoption are now defining the world’s most…
Research
From buzzwords to business impact: How AI in ABM is growing up
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Impact
Virgin Media O2 Business Customer Advisory Board
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News
Inflexion Group launches ABM Academy alumni network to power lifelong career growth
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Training
ABM Academy Alumni
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Insight
The 80/20 rule for ABM strategy
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Opinion
An effective Centre of Excellence is the key to scaling your ABM programme
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Impact
Building ABM competence and confidence at Pega
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Insight
Designing the right ABM strategy for your business can be tricky
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Insight
Advice on the role ABM can play in mature B2B organisations
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News
Inflexion Group launches industry-first professional academy for Account-Based Marketing
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News
Introducing Account-Based Marketing: The definitive handbook for B2B marketers
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Impact
Building an award-winning ABM programme at NTT
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Impact
Building long-term value with a global client at Deloitte
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Research
Highlights from Inflexion Group’s 2024 ABM Benchmarking Study
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Opinion
Seven steps to setting up an executive engagement programme
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Research
An insight into activation from our 2026 ABM Benchmarking Study research summary
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Opinion
ABM Programme Leader: Helen Nicholas
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Insight
The ABM-er’s Toolkit: Responding to your account’s priorities
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Training
Alumni Spotlight: meet James Houselander
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Research
2026 ABM Benchmarking Study research summary – A look at ABM strategy and account coverage
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Research
2026 ABM Benchmarking Study research summary – a look at programme objectives, metrics and governance
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Training
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 3
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Training
Who trains with the ABM Academy? A look at our alumni community
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Opinion
Where does ABM stand today?
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Opinion
ABM Programme Leader Profile: Christine Law
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Training
Alumni Spotlight: meet Rocío Arrarte Rivière
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Training
Looking back at our alumni’s advice for ABM-ers – part 3
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Training
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 2
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Insight
The ABM-er’s Toolkit: Confirming your account’s priorities
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Training
Alumni Spotlight: meet Caroline Jussa
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Training
Looking back at our alumni’s advice for ABM-ers – Part 2
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Training
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training
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Training
Alumni Spotlight: meet Ross Jennings
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Insight
The ABM-er’s Toolkit: Contents of a Segment ABM insight pack
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Opinion
How the world of the account director is changing
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Insight
The ABM-er’s Toolkit: Insight pack for Strategic ABM
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Training
Looking back at our alumni’s advice for ABM-ers
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Insight
The ABM-er’s Toolkit: A strategic ABM plan summary slide
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Training
Alumni Spotlight: meet Tara Pritchett
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Opinion
What’s the Biggest Skill Gap in ABM Teams Right Now? We Want to Know.
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Insight
The ABM-er’s Toolkit: An interview guide for clarifying ambition
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Insight
Five years of Inflexion Group
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Training
Alumni Spotlight: meet Ulrike Wanner
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