Opinion
ABM Programme Leaders: introducing our interview series
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Opinion
Navigating marketing transformation: introducing our CMO interview series
Every CMO in a complex B2B business is being asked to do two things at once: rebuild the marketing function…
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New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation
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Inflexion Group launches ABM Academy alumni network to power lifelong career growth
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Training
ABM Academy Alumni
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Opinion
An effective Centre of Excellence is the key to scaling your ABM programme
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Impact
Building ABM competence and confidence at Pega
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Insight
Designing the right ABM strategy for your business can be tricky
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Insight
Advice on the role ABM can play in mature B2B organisations
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News
Inflexion Group launches industry-first professional academy for Account-Based Marketing
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News
Introducing Account-Based Marketing: The definitive handbook for B2B marketers
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Opinion
ABM newsletter launch and 2025 predictions
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Impact
Building an award-winning ABM programme at NTT
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Impact
Building long-term value with a global client at Deloitte
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Research
Highlights from Inflexion Group’s 2024 ABM Benchmarking Study
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Opinion
Seven steps to setting up an executive engagement programme
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Training
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 4
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Training
Alumni Spotlight: meet Natalie Rowe
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Opinion
Dr Sarah Thomas, EVP and Group CMO at Capgemini
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Opinion
ABM Programme Leader: Lorraine Legros
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Opinion
From programme to principle: where ABM goes next
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Training
Alumni Spotlight: meet Alex Powell
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Research
2026 ABM Benchmarking Study research summary – Pursuit Marketing
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Insight
The ABM-er’s Toolkit: Designing an executive engagement plan
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Research
2026 ABM Benchmarking Study research summary – Programmatic ABM
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Training
Alumni Spotlight: meet Susan Konings
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Impact
Scaling ABM in professional services
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Insight
The ABM-er’s Toolkit: Building a campaign flight path
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Opinion
The human edge: lessons from a para cyclist and an AI strategist
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Training
Alumni Spotlight: meet Mark Absolom
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Research
2026 ABM Benchmarking Study research summary – Segment ABM
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Training
Looking back at our alumni’s advice for ABM-ers – part 4
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Insight
The ABM-er’s Toolkit: Crafting your value proposition
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Training
Alumni Spotlight: meet Nour Al Hadid
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Research
2026 ABM Benchmarking Study research summary – Scenario ABM
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Insight
The ABM-er’s Toolkit: Setting aligned objectives
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Research
2026 ABM Benchmarking Study research summary – Strategic ABM
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Training
Alumni Spotlight: meet Claudia Pichlmeier
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Opinion
ABM in APAC: Lessons from Accenture’s Helen Nicholas and ServiceNow’s Christine Law
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Opinion
ABM Programme Leader: Rachael Bell
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Insight
The ABM-er’s Toolkit: Crafting a messaging house
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Training
Alumni Spotlight: meet Lise West
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Research
2026 ABM Benchmarking Study research summary: An insight into operating models and funding in ABM
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Insight
The ABM-er’s Toolkit: Building a stakeholder profile
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