Programmatic ABM - 2026 ABM Benchmarking Study

Research

Published September 4, 2026

Programmatic ABM has become the default way most B2B marketing teams scale account coverage, but what does that look like in practice?

Our 2026 ABM Benchmarking Study set out to map that in detail, and the results are worth a look.

If you’re building or refining your Programmatic ABM approach, this is a useful benchmark for what others think works best.

See the full breakdown in the infographic below.

Read our previous research summary on Segment ABM.

Bev Burgess is passionate about the critical role marketing can play in building deep customer relationships, strong reputations and sustainable growth. She is best known as a worldwide authority on account-based marketing (ABM) and her latest book, Account-Based Marketing: The definitive handbook for B2B marketers explains how to use ABM effectively in your business (Kogan Page, 2025). She is co-author of Account-Based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022) and A Practitioner’s Guide to ABM: Accelerating growth in strategic accounts (Burgess with Munn, Kogan Page, 2021). Her other books include Executive Engagement Strategies (Kogan Page, 2020) and Marketing Technology as a Service (Young and Burgess, Wiley, 2010).

2026 ABM Benchmarking Study research summary – Programmatic ABM