Account-based
growth

For three decades our expert team has helped some of the world’s leading companies to deliver market-beating growth.

Account-basedgrowth
Our work

In a world where the gulf between winners and losers is getting bigger, Inflexion can help you be on the right side of the divide

Winners are obsessed with the 20% of their clients that deliver 80% of their sustainable, profitable revenue.

We help companies choose the right accounts for sustainable growth, get aligned internally to focus on them, and engage with them through orchestrated account management, ABM, customer success and executive engagement programmes.

We can work with you to:

  • Design your account-based growth strategy
  • Prioritise your top accounts for investment
  • Design, pilot and scale the right ABM approach for your business
  • Build a roadmap and use cases for AI in ABM
  • Stand up your ABM centre of excellence
  • Benchmark and transform your current approach to ABM
  • Design and run your executive engagement programme
  • Enhance your team’s skills in ABM and Pursuit Marketing
Want to know more?

Serious power in your corner

After coining the phrase ‘account-based marketing’ back in 2003, Bev has helped companies all over the world design, pilot and scale ABM programmes to deliver outstanding results.

Bev Burgess Inflexion co-founder
and ABM thought leader
Bev Burgess
Our way

Consulting,
Training,
Mentoring,
Communities

We do things a little differently

We’re straight talking, concise communicators. We get to the point. No 500-page theoretical documents. Just clear, actionable plans that drive tangible business outcomes. All supported by the best account-based growth team in the business. Find views and opinions of our team members in their articles here.

Our way

Run by leaders, for businesses that want to win

Our vibrant, experienced team provides the business leadership and pragmatic support to help you achieve your growth ambition.

Andy McFarlane

Andy has been a marketing executive in the B2B space his entire career and applies a pragmatic and people-centric approach...

Catherine Ahern

Catherine is a senior B2B marketing professional with over 20 years’ experience gained both agency and client side. Catherine spent...

Jaspreet Bindra

Jaspreet Bindra is the Founder of Tech Whisperer UK and a leading expert on AI and Generative AI, Digital Transformation,...

Louise Clark

With over 30 years of B2B marketing experience working for tech startups and global tech companies, including Microsoft and Salesforce,...

Stephanie Deane

Stephanie is a senior marketing leader with 15 years’ experience across IT, Telecommunications and Professional Services; holding senior marketing positions...

Kyle Duarte

Kyle has been advising Fortune 500 companies and C-suite executives on achieving their marketing goals for three decades. From defining...

Dorothea Gosling

Dorothea is an experienced marketing and sales consultant with practical expertise gained in nearly 30 years of helping sales and...

Jacqueline Gummer

Jacqueline is an experienced strategic sales and marketing consultant applying expertise gained over 25 years to help teams move beyond...

Laura Holmes

Laura is a technology marketing specialist with over 15 years of experience in B2B and B2C marketing. Working at a...

Colin Nunn

Colin has over twenty-five years’ experience in the IT and professional Services industries in a wide variety of senior financial...

Louise Power

Louise has spent most of her career working in various marketing roles within the sales organisation at HP and HPE,...

Sally Robins

Sally is a senior communications, brand and marketing professional helping organisations to effect transformation by shaping and delivering strategic projects...

Paula Scott

Paula is a communications consultant delivering strategy through clear, targeted and creative content. Her intuitive style ensures key messaging connects...

Kathy Hunter

Kathy has forty years experience in production and content management enabling appropriate access to company IP and fresh assets to...

Bev Burgess

Co-founder and Chief Executive

Name

Bev is passionate about the critical role marketing can play in accelerating business growth.

She is best known as a worldwide authority on Account-Based Marketing (ABM). Since Bev codified the approach back in 2003, she has personally helped over 40 of the world’s most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.

Bev is co-author of A Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts (Burgess with Munn, Kogan Page, 2021); author of Executive Engagement Strategies (Kogan Page, 2020) and co-author of Account-Based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022).

Louise Jefferson

Co-founder and Managing Principal for EMEA and North America

Name

Louise is a senior marketing professional with 30 years of experience in marketing business services in the technology sector. She specialises in helping companies to create new insights, identify and prioritise opportunities for growth, and accelerate accounts through Account-Based Marketing (ABM) programmes.

Louise provides consulting, training and mentoring services to clients as they build their own competence in ABM.

Louise has held senior positions at Fujitsu and Cognizant, with responsibilities spanning business strategy, insight and market intelligence, field marketing, ABM and communications. At Fujitsu, Louise was the Global Account Marketing Manager for Fujitsu’s largest private sector client, Thomson Reuters, creating and delivering tailored marketing programmes.

Tim Shercliff

Co-founder and Chair

Name

Tim is a senior business executive and Board level advisor with a track record in delivering outstanding results in the technology sector. Tim provides an unusual combination of experience in P&L management of large business units, with strategy development and execution in global businesses and complex programme management.

Tim has extensive experience in the technology and professional services sectors, including at IBM Corporation, where he held senior sales, marketing, strategy and operational management roles.

More recently, Tim has delivered successful outcomes from more than 100 consulting engagements, to over 20 technology and professional services companies over the past 15 years, working with executive teams. He is co-author of Account-based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022).

Andy McFarlane

Managing Principal, Asia Pacific

Name

Andy has been a marketing executive in the B2B space his entire career and applies a pragmatic and people-centric approach to leadership. With a focus on delivering great results and improving teams’ capabilities, Andy has held executive leadership roles in Europe, US, Middle East and Australia through his career.

Now based in Australia, Andy was most recently the Marketing and Commercial Steering Executive, Telstra Enterprise, where he successfully transformed the operations of a team of 250 professionals. In previous roles, Andy established Vodafone’s first global B2B Marketing capability and prior to that he spent 18 years at IBM Corporation, including in their New York corporate headquarters.

Andy is responsible for Inflexion Group’s activities in the Asia Pacific region.

Catherine Ahern

Senior Consultant

Name

Catherine is a senior B2B marketing professional with over 20 years’ experience gained both agency and client side. Catherine spent 17 years at Accenture, where she had a variety of senior roles across the marketing function, giving her great breadth of knowledge and understanding of marketing within complex organisational structures.

Catherine has deep skills in Account-Based Marketing (ABM). She is passionate about using her marketing skills to help companies manage their market position, influence sales pipeline and drive business growth. Having established and run a high-performing ABM function at Accenture UK and delivered marketing programmes that had a significant impact on client engagement & business development, she is perfectly placed to help companies on their ABM journey.

Jaspreet Bindra

Advisor

Name

Jaspreet Bindra is the Founder of Tech Whisperer UK and a leading expert on AI and Generative AI, Digital Transformation, Web3, and the Future of Work. He was the Group Chief Digital Officer at Mahindra Group, a $20bn conglomerate, and a Regional Director at Microsoft before that. He is the author of the bestselling book The Tech Whisperer: On Digital Transformation and the Technologies that Enable It, published by Penguin Random House, as well as The Immune Organisation: Future Proofing Organisations from COVID-like Disruptions, published by Amazon Westland.

He was recognised as the inaugural ‘Digitalist of the Year’ by Mint and SAP in 2017; is an Expert at Singularity University; Moderator/Educator for Harvard Business Learning and Duke University Corporate Education; a Visiting Faculty (Q4 2022 onwards) at Ashoka University; and was a scholar-in-residence at the Indian School of Business.

Jaspreet started his career with the Tata Group, as a part of the Tata Administrative Services. He holds a degree in Chemical Engineering, an MBA in International Business, and he has just completed a Masters in AI, Ethics and Society at the University of Cambridge. He divides his time between Cambridge, UK and Gurgaon, India.

Louise Clark

Senior Consultant

Name

With over 30 years of B2B marketing experience working for tech startups and global tech companies, including Microsoft and Salesforce, Louise has a passion for leveraging technology and innovation to improve customer experience.

Having held senior leadership positions her experience includes setting up and implementing partner, industry and Account-Based Marketing strategies, deal-based marketing, project and programme management and ABM training.

Most recently Louise spent 10 years at Salesforce, initially leading industry marketing programmes for Financial Services and Retail, where she got the ABM-bug. She was the first dedicated ABM-er globally and set up and led the UKI ABM programme, which greatly influenced the roll-out of the global ABM Centre of Excellence.

Stephanie Deane

Senior Consultant

Name

Stephanie is a senior marketing leader with 15 years’ experience across IT, Telecommunications and Professional Services; holding senior marketing positions at Deloitte, as Head of Account Based Marketing, and O2 Telefonica, as Head of Account & Sector Marketing.

Stephanie has been responsible for leading O2’s marketing programmes across enterprise, public sector and multinational corporations.  She created and led O2’s award winning Account-Based Marketing programme which was famous for being commercially successful and achieving a genuine partnership with sales, something Stephanie is incredibly passionate about. The success of the programme led to Stephanie becoming the Head of Account-Based Marketing and Customer Advocacy at O2 Telefonica.

Kyle Duarte

Senior Consultant

Name

Kyle has been advising Fortune 500 companies and C-suite executives on achieving their marketing goals for three decades. From defining objectives and gathering insights to executing strategies and measuring success, Kyle guides clients through end-to-end solutions tailored to their unique organisational goals and challenges.

Before joining Inflexion Group, Kyle held pivotal roles at Accenture and PwC, where he led ABM programmes for major technology clients in Seattle and Silicon Valley. Previously he managed key client relationships for renowned brands including Microsoft, Orange Telecom and Zurich Insurance with digital marketing firms such as Razorfish, Digitas, Leo Burnett and Weber Shandwick.

Kyle’s professional journey has taken him across the United States and Europe. He holds a BSc in Economics from the Wharton School of the University of Pennsylvania.

Dorothea Gosling

Senior Consultant

Name

Dorothea is an experienced marketing and sales consultant with practical expertise gained in nearly 30 years of helping sales and marketing teams perform better together. Her expertise also encompasses hiring and developing Account-Based Marketing teams, developing Centres of Excellence and meaningfully as well as successfully applying technology to aid focus and impact.

Always at the intersection of the business, sales and marketing, Dorothea has held senior roles at DXC Technology, CSC and Micrografx as well as other, smaller businesses in the UK, Switzerland and Germany. Most recently, she successfully built DXC’s global Account-Based Marketing and Pursuit Marketing function; establishing a global team that helped sales- and accounts teams better engage with their customers, strengthen relationships and improve business results.

Dorothea’s proven track record of delivering business results has been recognised externally. She is also known as an innovator in the field of Account-Based as well as Deal-Based Marketing, and is a regular speaker at industry events and conferences.

Jacqueline Gummer

Senior Consultant

Name

Jacqueline is an experienced strategic sales and marketing consultant applying expertise gained over 25 years to help teams move beyond transactional selling and tactical marketing to engaging better with their customers.

Jacqueline has held senior roles at Oracle, Siebel and smaller technology focused start-ups. Having lead the Oracle journey beyond strategic ABM to achieve scale and alignment across the business she moved into sales and became Head of Customer Engagement Strategy with responsibility for all aspects of how teams engage with customers. Jacqueline has a proven track record achieved by focusing on growth and business outcome and working back from there to individual disciplines that contribute to business success.

Laura Holmes

Senior Consultant

Name

Laura is a technology marketing specialist with over 15 years of experience in B2B and B2C marketing. Working at a regional and global level, she has managed client engagement, proposition and sector marketing teams, achieving growth across various tech disciplines.

Laura’s background includes senior positions at HP, Fujitsu and Sopra Steria, and more recently Marketing & Client Engagement Director at Cyber specialist NCC Group. Here she built the UK function, introducing vertical marketing, ABM, and a global thought leadership platform. Laura specialises in strategic planning, sales engagement and the execution of complex programmes.

Colin Nunn

Finance and Operations Director

Name

Colin has over twenty-five years’ experience in the IT and professional Services industries in a wide variety of senior financial and commercial roles. Colin has worked in a broad range of companies ranging from over twenty start-ups to multi-billion dollar quoted companies.

Colin has seen the IT industry grow from his time at the then early-stage Lotus Corporation to today’s new world. Colin has been on the front line in numerous acquisitions and disposals, working with start-ups that exited to NTT and BAE Systems, amongst others.

Colin is a board adviser and investor in several companies.

Colin qualified as a Chartered Accountant with Deloitte.

Louise Power

Consultant

Name

Louise has spent most of her career working in various marketing roles within the sales organisation at HP and HPE, which naturally led to a career in Account-Based Marketing at DXC and more recently Rockwell Automation, where she led the EMEA ABM program.

A seasoned B2B marketeer with 20 years experience in Global Tech organisations, Louise has worked in both regional and global functions, lead marketing teams, worked first hand on account and deal based marketing strategies with enterprise customers and uses her experience of working in a sales environment to drive sales engagement and profitable growth.

Sally Robins

Senior Consultant

Name

Sally is a senior communications, brand and marketing professional helping organisations to effect transformation by shaping and delivering strategic projects to meet business objectives and support organisational and cultural change in complex (and increasingly fluid) situations. This includes designing and delivering strategic communications to support change such as organisational transformation, restructures, company rebrands, mergers and acquisitions.

Sally has held senior communications and marketing roles including Marketing and Communications Director for Xansa, Group Communications Director for Steria and Group Marketing and Communications Director for Arqiva. Most recently she was Communications Director within Capita providing communications and marketing expertise to support the divestment of a wide portfolio of businesses.

Paula Scott

Consultant

Name

Paula is a communications consultant delivering strategy through clear, targeted and creative content. Her intuitive style ensures key messaging connects with target audiences through well-crafted copy, designed to engage executives at all levels. She believes passionately that organisations should connect clearly and openly with their stakeholders and uses her skills to communicate client information in a style and format which puts the reader first.

Before becoming a consultant, Paula held marketing roles with Wimpey Construction and the City of London Corporation and founded and ran The Grove PR. In her 30-year career Paula has collaborated with a wide range of corporate and not-for-profit organisations including TSB Bank, Gillette, Deloitte, The Department of Trade, Fulfilling Lives, The Vegetarian Society and the Tavistock and Portman Trust.

Kathy Hunter

Name

Kathy has forty years experience in production and content management enabling appropriate access to company IP and fresh assets to strengthen established brand. She is accountable for design, development, and release of knowledge systems, applications, and services for all business functions–working closely with myriad roles in the process to ensure efficiency and continued education and communicating updates/changes. Kathy relies on her extensive experience and judgement to plan and accomplish goals under tight deadlines, for both internal and external clients.

Our pedigree

We’ve grown with these companies

Our pedigree
Event

Bev Burgess at the 2023 Global ABM Conference

Inflexion Co-founder Bev Burgess was joined on stage by Jaspreet Bindra AKA The Tech Whisperer, to deliver the keynote at the 2023 B2B Marketing Global ABM Conference. We introduced our new comic strip character ‘Amber’ to explore how AI might revolutionise ABM.

Read Bev's conference reflections here
Podcast

Listen to and be inspired by new thinking

This episode of the Growth Manifesto podcast will help you use ABM to drive enterprise sales and increase the size of your B2B deals.

Listen now
Books

Learn to unlock sustainable growth

Packed full of practical advice and case studies, Bev Burgess and Tim Shercliff’s new book advocating extraordinary customer focus is out now.

Order on koganpage.com

Be a winner. Deliver market-beating growth.

Contact us if you have the ambition to be a winner.

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Privacy notice

Your privacy is important to us and we are committed to protecting your personal data. This privacy notice sets out how Inflexion Group Ltd uses and protects any personal data you give to us when you use this website.

Inflexion Group is committed to protecting your privacy and complying with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“DPA 2018”). This privacy notice sets out your rights, and the basis by which we collect, use and disclose the personal data on you. Inflexion Group will always aim to be transparent about how we process personal data.

Who we are

INFLEXION GROUP LTD is incorporated and registered in England and Wales with company number 13253251 and whose registered office is at Pantiles Chambers, 85 High Street, Tunbridge Wells, Kent, TN1 1XP, United Kingdom.

How do we collect personal data from you?

We collect personal data on this website in the following circumstances:

  1. data which is collected and stored during normal use of the site, such as your IP address and the pages you visited when you opt to submit personal information, in order for us to send you further information or email alerts;
  2. when you request to view certain content, such as white papers, or research; or when you register for an event, conference or webinar.

Any information you provide, or which we request in order to fulfill legal requirements, will only be used in accordance with this privacy notice.

What data about you is collected and stored?

The personal data we might collect and store includes;

  • your basic information and contact details. This may include your name, the organisation to which you belong or represent (if applicable), your contact phone number and email address. Information about your computer, such as your IP address, operating system and browser type.
  • details of your visits to our website, the pages you view and resources you access or download.
  • if you contact us with an enquiry, or for information, we may keep a record of that correspondence.
  • we may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • if you are a delegate or attendee, we may also hold any special requirements you may have regarding the event(s) you are attending.

How is your data used?

We may use your personal data in the following ways:

  • we analyse browsing activity data to understand how people use the features and functions of our website to identify improvement so that we can provide you with a better website experience
  • we analyse how you interact with website and email content to enable us to provide you with better and more relevant content
  • to fulfil your requests for more information, e.g., white papers, articles, or other content. Pages that collect this type of information may provide further information as to why your data is needed and how it will be used.
  • for surveys or research questionnaires to help improve our content or our services to you.
  • to contact you for marketing purposes where you have agreed to this.

How we protect your data

We are committed to ensuring that your personal data is secure.  To prevent unauthorised access or disclosure your data is held securely on credible, established Cloud Services in accordance with our IT Security Policy. Access to Inflexion Group’s Cloud storage areas is restricted and controlled.

All our employees, Associates, partners and suppliers have signed non-disclosure and confidentiality agreements with Inflection Group, which in particular cover your personal data.

How long will we keep your personal data?

Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected unless we need to keep it longer to comply with our legal obligations.

At the end of that period your data will either be deleted completely or anonymised, e.g. by aggregation with other data so that it can be used in a non-identifiable way for analysis and business planning.

What legal basis do we have for processing your personal data?

When we collect your personal data we will make it clear to you which data is necessary in connection with a particular service.

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

Consent

In specific situations, we may collect and process your data with your consent, e.g., when you consent to receive marketing materials or make an enquiry.

Legal Compliance

If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.

Legitimate Interests

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.  For example, where you have provided us with your business card, we may use your address details to send you information on our products, services or research. 

With whom do we share your personal data

We may share your data to support your attendance at one of our events, but only where necessary, e.g. with representatives of a venue where our event is being held.

We will ensure that appropriate arrangements are in place to protect your privacy before sharing your data.

We may share your data with government authorities and/or law enforcement officials if required to do so by law or to meet regulatory requirements.

We will not otherwise share your data with any third party unless we have your consent. We will not sell your data to any third parties.

Your rights

You have the right to ask us for a copy of the data we hold about you, you may request that it be corrected if it is inaccurate or to ask us to delete any or all of your Data or to stop processing it.  However, your rights may be limited if we have a compelling legitimate interest in keeping your Data.

Please contact us at tim@inflexiongroup.com to do so. We will provide you with an electronic copy of your Data or carry out your deletion instructions, in the absence of a legitimate reason for not doing so, within a month of receiving you request.

How to contact us

If you have any questions or concerns about how Inflexion Group handle your personal data then in the first instance you can contact tim@inflexiongroup.com.  We are registered as a tier 1 organisation with the Information Commissioner’s Office, registration number ZB222816.  If we are unable to satisfy your concerns, then under the General Data Protection Regulation you have a right to complain to the Information Commissioner’s Office at:

Information Governance Department
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

URL: https://ico.org.uk/

Changes to our Privacy Notice

Inflexion Group may change this notice by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This privacy notice is effective from November 2021.