Account-based
growth
For three decades our expert team has helped some of the world’s leading companies to deliver market-beating growth.
In a world where the gulf between winners and losers is getting bigger, Inflexion can help you be on the right side of the divide
Winners are obsessed with the 20% of their clients that deliver 80% of their sustainable, profitable revenue.
We help companies choose the right accounts for sustainable growth, get aligned internally to focus on them, and engage with them through orchestrated account management, ABM, customer success and executive engagement programmes.
We can work with you to:
- Design your account-based growth strategy
- Prioritise your top accounts for investment
- Design, pilot and scale the right ABM approach for your business
- Build a roadmap and use cases for AI in ABM
- Stand up your ABM centre of excellence
- Benchmark and transform your current approach to ABM
- Design and run your executive engagement programme
- Enhance your team’s skills in ABM and Pursuit Marketing
Serious power in your corner
After coining the phrase ‘account-based marketing’ back in 2003, Bev has helped companies all over the world design, pilot and scale ABM programmes to deliver outstanding results.
Consulting,
Training,
Mentoring,
Communities
We do things a little differently
We’re straight talking, concise communicators. We get to the point. No 500-page theoretical documents. Just clear, actionable plans that drive tangible business outcomes. All supported by the best account-based growth team in the business. Find views and opinions of our team members in their articles here.
Run by leaders, for businesses that want to win
Our vibrant, experienced team provides the business leadership and pragmatic support to help you achieve your growth ambition.
Bev Burgess
Bev is passionate about the critical role marketing can play in accelerating business growth. She is best known as a worldwide...
Louise Jefferson
Louise is a senior marketing professional with 30 years of experience in marketing business services in the technology sector. She...
Tim Shercliff
Tim is a senior business executive and Board level advisor with a track record in delivering outstanding results in the...
Andy McFarlane
Andy has been a marketing executive in the B2B space his entire career and applies a pragmatic and people-centric approach...
Dorothea Gosling
Dorothea is an Executive Consultant with Inflexion Group, leading our Technology Practice focused on AI and marketing technology in ABM...
Meg Heuer
Megan is a B2B leader and expert with more than 25 years in industry and professional services roles. She knows...
Catherine Ahern
Catherine is a senior B2B marketing professional with over 20 years’ experience gained both agency and client side. Catherine spent...
Jaspreet Bindra
Jaspreet Bindra is the Founder of AI&Beyond and Tech Whisperer UK and a leading expert on AI and Generative AI,...
Louise Clark
With over 30 years of B2B marketing experience working for tech startups and global tech companies, including Microsoft and Salesforce,...
Stephanie Deane
Stephanie is a senior marketing leader with 18 years’ experience across IT, Telecommunications and Professional Services; holding senior marketing positions...
Kyle Duarte
Kyle has been advising Fortune 500 companies and C-suite executives on achieving their marketing goals for three decades. From defining...
Jacqueline Gummer
Jacqueline is an experienced strategic sales and marketing consultant applying expertise gained over 25 years to help teams move beyond...
Laura Holmes
Laura is a technology marketing specialist with over 15 years of experience in B2B and B2C marketing. Working at a...
Colin Nunn
Colin has over twenty-five years’ experience in the IT and professional Services industries in a wide variety of senior financial...
Louise Power
Louise has spent most of her career working in various marketing roles within the sales organisation at HP and HPE,...
Sally Robins
Sally is a senior communications, brand and marketing professional helping organisations to effect transformation by shaping and delivering strategic projects...
Paula Scott
Paula is a communications consultant delivering strategy through clear, targeted and creative content. Her intuitive style ensures key messaging connects...
Alison Sherratt
Alison is a communications professional with a strong background in internal communications, employee engagement aligned to strategy, and specialist professional...
Kathy Hunter
Kathy has forty years experience in production and content management enabling appropriate access to company IP and fresh assets to...
We’ve grown with these companies
Global ABM Conference Reflections
This conference demonstrated the continuing rise of ABM as it reshapes the way we do B2B marketing. It also highlighted the challenges facing ABM-ers around the world. For example, finding ways to scale ABM remains a concern for organisations of all sizes.
Leveraging generative AI to help scale ABM was the focus of our ‘Beyond the Buzzwords’ conference workshops.
New AI in ABM Bootcamp with AI&Beyond
Inflexion Group is delighted to announce a new bootcamp, run in partnership with AI&Beyond, to build the confidence and competence of ABM-ers everywhere.
For those who want to dig deeper into the practicalities of using AI in ABM, this bootcamp will be an immersive experience with exercises on real-world ABM use cases to build your practical skills.
Learn to unlock sustainable growth
Together, these three titles contain 50 international viewpoints and case studies.
Bev Burgess’ new book – out March 2025 – is the ideal companion for new and experienced ABM-ers.
Pre-order now.