Bev is passionate about the critical role marketing can play in accelerating business growth.

She is best known as a worldwide authority on Account-Based Marketing (ABM). Since Bev codified the approach back in 2003, she has personally helped over 40 of the world’s most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.

Bev is co-author of A Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts (Kogan Page, 2021); author of Executive Engagement Strategies (Kogan Page, 2020) and co-author of Account-based Growth: Unlocking sustainable value through extraordinary customer focus (Kogan Page, 2022).

Louise is a senior marketing professional with 30 years of experience in marketing business services in the IT sector. She specializes in helping companies to create new insights, identify and prioritise opportunities for growth, and accelerate accounts through Account-Based Marketing (ABM) programmes.

Louise provides consulting, training and mentoring services to clients as they build their own competence in ABM.

Louise has held senior positions at Fujitsu and Cognizant, with responsibilities spanning business strategy, insight and market intelligence, field marketing, ABM and communications. At Fujitsu, Louise was the Global Account Marketing Manager for Fujitsu’s largest private sector client, Thomson Reuters, creating and delivering tailored marketing programmes.

Tim is a senior business executive and Board level advisor with a track record in delivering outstanding results in the technology sector. Tim provides an unusual combination of experience in P&L management of large business units, with strategy development and execution in global businesses and complex programme management.

Tim has extensive experience in the technology and professional services sectors, including at IBM Corporation, where he held senior sales, marketing, strategy and operational management roles.

More recently, Tim has delivered successful outcomes from more than 100 consulting engagements, to over 20 technology and professional services companies over the past 15 years, working with executive teams. He is co-author of Account-based Growth: Unlocking sustainable value through extraordinary customer focus (Kogan Page, 2022).

Andy has been a marketing executive in the B2B space his entire career and applies a pragmatic and people-centric approach to leadership. With a focus on delivering great results and improving teams’ capabilities, Andy has held executive leadership roles in Europe, US, Middle East and Australia through his career.

Now based in Australia, Andy was most recently the Marketing and Commercial Steering Executive, Telstra Enterprise, where he successfully transformed the operations of a team of 250 professionals. In previous roles, Andy established Vodafone’s first global B2B Marketing capability and prior to that he spent 18 years at IBM Corporation, including in their New York corporate headquarters.

Andy is responsible for Inflexion Group’s activities in the Asia Pacific region.

Catherine is a senior B2B marketing professional with over 20 years’ experience gained both agency and client side. Catherine spent 17 years at Accenture, where she had a variety of roles across the marketing function, giving her great breadth of knowledge and understanding of marketing within complex organisational structures.

Catherine has deep skills in Account-Based Marketing (ABM) having established and run a high-performing ABM function at Accenture UK. Now Catherine is passionate about using her marketing skills to help companies manage their market position, influence sales pipeline and drive business growth, by providing insight from developing marketing strategies and campaigns through to brand, messaging and content.

With over 30 years of B2B marketing experience working for tech startups and global tech companies, including Microsoft and Salesforce, Louise has a passion for leveraging technology and innovation to improve customer experience.

Having held senior leadership positions her experience includes setting up and implementing partner, industry and Account-Based Marketing strategies, deal-based marketing, project and programme management and ABM training.

Most recently Louise spent 10 years at Salesforce, initially leading industry marketing programmes for Financial Services and Retail, where she got the ABM-bug. She was the first dedicated ABM-er globally and set up and led the UKI ABM programme, which greatly influenced the roll-out of the global ABM Centre of Excellence.

Stephanie is a senior marketing leader with 15 years’ experience across IT, Telecommunications and Professional Services; holding senior marketing positions at Deloitte, as Head of Account Based Marketing, and O2 Telefonica, as Head of Account & Sector Marketing.

Stephanie has been responsible for leading O2’s marketing programmes across enterprise, public sector and multinational corporations.  She created and led O2’s award winning Account-Based Marketing programme which was famous for being commercially successful and achieving a genuine partnership with sales, something Stephanie is incredibly passionate about. The success of the programme led to Stephanie becoming the Head of Account-Based Marketing and Customer Advocacy at O2 Telefonica.

Dorothea is an experienced marketing and sales consultant with practical expertise gained in nearly 30 years of helping sales and marketing teams perform better together. Her expertise also encompasses hiring and developing Account-Based Marketing teams, developing Centres of Excellence and meaningfully as well as successfully applying technology to aid focus and impact.

Always at the intersection of the business, sales and marketing, Dorothea has held senior roles at DXC Technology, CSC and Micrografx as well as other, smaller businesses in the UK, Switzerland and Germany. Most recently, she successfully built DXC’s global Account-Based Marketing and Pursuit Marketing function; establishing a global team that helped sales- and accounts teams better engage with their customers, strengthen relationships and improve business results.

Dorothea’s proven track record of delivering business results has been recognised externally. She is also known as an innovator in the field of Account-Based as well as Deal-Based Marketing, and is a regular speaker at industry events and conferences.

Alisa is a committed consultant with a pragmatic hands-on approach, owing to nearly 25 years leading change and refocusing organisations to account-centric growth, aligned with sales. Key areas of expertise include GTM strategy, content and messaging, MOPS alignment and ABM measurement, and modern martech investments.

Alisa’s career includes senior roles at HP, Cisco and Informatica. She was part of the early development of ABM techniques, building HP’s first ABM initiative, which strengthened key customer relationships and accelerated pipeline for global accounts. Alisa has an extensive background in customer retention and engagement, having led executive events, briefing centres and customer advisory boards.

More recently, Alisa coached hundreds of marketing leaders at Sirius Decisions/Forrester, partnering with them to drive superior results, and embedding ABM best practices into their DNA. Alisa is a thought leader and innovator, a regular speaker at industry conferences, and the author of dozens of publications and articles.

Jacqueline is an experienced strategic sales and marketing consultant applying expertise gained over 25 years to help teams move beyond transactional selling and tactical marketing to engaging better with their customers.

Jacqueline has held senior roles at Oracle, Siebel and smaller technology focused start-ups. Having lead the Oracle journey beyond strategic ABM to achieve scale and alignment across the business she moved into sales and became Head of Customer Engagement Strategy with responsibility for all aspects of how teams engage with customers. Jacqueline has a proven track record achieved by focusing on growth and business outcome and working back from there to individual disciplines that contribute to business success.

Laura is a technology marketing specialist with over 15 years of experience in B2B and B2C marketing. Working at a regional and global level, she has managed client engagement, proposition and sector marketing teams, achieving growth across various tech disciplines.

Laura’s background includes senior positions at HP, Fujitsu and Sopra Steria, and more recently Marketing & Client Engagement Director at Cyber specialist NCC Group. Here she built the UK function, introducing vertical marketing, ABM, and a global thought leadership platform. Laura specialises in strategic planning, sales engagement and the execution of complex programmes.

Louise has spent most of her career working in various marketing roles within the sales organisation at HP and HPE, which naturally led to a career in Account-Based Marketing at DXC and more recently Rockwell Automation, where she led the EMEA ABM program.

A seasoned B2B marketeer with 20 years experience in Global Tech organisations, Louise has worked in both regional and global functions, lead marketing teams, worked first hand on account and deal based marketing strategies with enterprise customers and uses her experience of working in a sales environment to drive sales engagement and profitable growth.

Sally is a senior communications, brand and marketing professional helping organisations to effect transformation by shaping and delivering strategic projects to meet business objectives and support organisational and cultural change in complex (and increasingly fluid) situations. This includes designing and delivering strategic communications to support change such as organisational transformation, restructures, company rebrands, mergers and acquisitions.

Sally has held senior communications and marketing roles including Marketing and Communications Director for Xansa, Group Communications Director for Steria and Group Marketing and Communications Director for Arqiva. Most recently she was Communications Director within Capita providing communications and marketing expertise to support the divestment of a wide portfolio of businesses.

Paula is a communications consultant delivering strategy through clear, targeted and creative content. Her intuitive style ensures key messaging connects with target audiences through well-crafted copy, designed to engage executives at all levels. She believes passionately that organisations should connect clearly and openly with their stakeholders and uses her skills to communicate client information in a style and format which puts the reader first.

Before becoming a consultant, Paula held marketing roles with Wimpey Construction and the City of London Corporation and founded and ran The Grove PR. In her 30-year career Paula has collaborated with a wide range of corporate and not-for-profit organisations including TSB Bank, Gillette, Deloitte, The Department of Trade, Fulfilling Lives, The Vegetarian Society and the Tavistock and Portman Trust.

Katherine’s first exposure to the marketing world was during an internship with the global branding consultancy Manasian & Co in 2014. She went on to study English Literature and Japanese at the University of Sussex, returning to the Manasian office during her third year to put her new writing and research skills into practice. There, Katherine played a key role in helping to prepare the international development company, Chemonics, for its UK launch. She then graduated with a First class degree in 2020.

Katherine joined Inflexion Group as a Research Analyst and has provided valuable support on projects for clients including Accenture, Red Hat, Standard Chartered, Riskified, and the IoD.

Kathy has forty years experience in production and content management enabling appropriate access to company IP and fresh assets to strengthen established brand. She is accountable for design, development, and release of knowledge systems, applications, and services for all business functions–working closely with myriad roles in the process to ensure efficiency and continued education and communicating updates/changes. Kathy relies on her extensive experience and judgement to plan and accomplish goals under tight deadlines, for both internal and external clients.

Victoria is a detail-orientated Operations Manager, bringing many years of experience in administration and operations in complex business environments. By underpinning the day-to-day operations of the Inflexion team, Victoria uses multidisciplinary skills to help the business achieve maximum efficiency and ensure that the Inflexion team meets clients’ expectations and goals in the most efficient and cost-effective way.

Victoria started her career at PwC and has experience in Office Management and Operations across Financial and HR functions within various industries, including PR, Advertising, Telecommunications and Education. More recently Victoria has worked for a number of years at ITSMA, managing the membership services offered to clients in Europe.