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ABM Programme Leader Profile: Christine Law
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Where does ABM stand today?
Inflexion Group’s 2026 ABM benchmarking study drew on 16 in-depth interviews and a survey of 40 global organisations. Across the…
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Alumni Spotlight: meet Rocío Arrarte Rivière
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New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation
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Opinion
Looking back at our alumni’s advice for ABM-ers – part 3
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Impact
Embedding ABM to drive account-based growth at Arup
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Opinion
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 2
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The ABM-er’s Toolkit: Confirming your account’s priorities
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Opinion
Alumni Spotlight: meet Caroline Jussa
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Opinion
Looking back at our alumni’s advice for ABM-ers – Part 2
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Opinion
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training
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Opinion
Alumni Spotlight: meet Ross Jennings
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Insight
The ABM-er’s Toolkit: Contents of a Segment ABM insight pack
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How the world of the account director is changing
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The ABM-er’s Toolkit: Insight pack for Strategic ABM
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Opinion
Looking back at our alumni’s advice for ABM-ers
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The ABM-er’s Toolkit: A strategic ABM plan summary slide
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Alumni Spotlight: meet Tara Pritchett
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What’s the Biggest Skill Gap in ABM Teams Right Now? We Want to Know.
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The ABM-er’s Toolkit: An interview guide for clarifying ambition
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Five years of Inflexion Group
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Opinion
Alumni Spotlight: meet Ulrike Wanner
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Our Expert ABM Practitioner course leaders
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Are you an advanced ABM practitioner?
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Five business headwinds (and what they mean for ABM-ers)
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The ABM-er’s Toolkit: Using an account onboarding checklist in Strategic ABM
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News
The ABM-er’s Toolkit: Using a qualification checklist to prioritise deals for pursuit marketing
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Opinion
Alumni Spotlight: meet Katrin Marquardt
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Insight
Trusted relationships trump everything else!
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Impact
Give to Gain: Celebrating the women of Inflexion Group
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Scaled account research: Does ABM finally have its magic wand?
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The ABM-er’s toolkit: Using an ABM readiness assessment
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Why strategic ABM demands a different measurement model
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ABM: The definitive guide for B2B marketers – One year on
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Opinion
Alumni Spotlight: meet Anna Pfeifhofer
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The ABM-er’s toolkit: Using a heat map to cluster accounts for Segment ABM
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The ABM-ers Toolkit: using a decision support tool to prioritise accounts
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Opinion
Alumni Spotlight: meet Samuel Sánchez Fernández
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Course leader spotlight: Jacqueline Gummer
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Opinion
Alumni Spotlight: meet Kelly Schermerhorn
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Insight
Ask the Expert: How can I maximize scale and cost effectiveness with Programmatic ABM?
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The five step ABM process: A proven approach to maximise your impact
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Course leader spotlight: Louise Jefferson
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Setting your ABM programme up for success
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Opinion
Alumni Spotlight: meet Selina Moutia
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Research
The next phase of ABM is AI-enabled. ABM-ers can be the agents of change
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Insight
The ABM Academy reaches 631 professionals across 36 countries
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Insight
Which Course is right for you?
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Insight
Meet the course leader Louise Clark
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Opinion
Alumni spotlight: meet Vicky Jones
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Research
When not knowing is the biggest risk: 58% of ABM teams aren’t tracking AI’s ROI but three changes could fix that in 2026
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Opinion
Alumni spotlight: meet Damien Skinner
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Research
The barriers holding back AI in ABM, what they tell us about marketing more broadly, and how to address the underlying issues
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Research
Implementation approaches to AI in ABM: Ask “why” to avoid reducing future impact by settling for today’s returns
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Opinion
Alumni spotlight: meet Chantelle Minnie
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Research
AI in ABM: Adoption Foundations Show an Unevenly Distributed Future
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Insight
How is Programmatic ABM used today?
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News
Inflexion Group announces new consulting team member in Australia
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Research
From buzzwords to business impact: How AI in ABM is growing up
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Opinion
Alumni spotlight: meet Mercedes Calvo
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News
Inflexion Group announces new consulting team member
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Opinion
Alumni spotlight: meet Sloan Newman
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Impact
Virgin Media O2 Business Customer Advisory Board
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Opinion
Alumni spotlight: meet Reena Jagtap
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Insight
Meet the course leader Bev Burgess
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Insight
How is Segment ABM used today?
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Opinion
Alumni spotlight: meet Pippa Anderson
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Insight
Meet the course leader Louise Jefferson
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Insight
Inflexion Group featured in Source’s White Space report on innovation in ABM
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Opinion
Alumni spotlight: meet Avishek Chakrobarty
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Insight
Meet the course leader Dorothea Gosling
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News
Our newest Executive Consultant – Jacqueline Gummer
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News
Inflexion Group launches ABM Academy alumni network to power lifelong career growth
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Insight
AI literate vs. AI expert
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Meet the course leader Catherine Ahern
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Opinion
Three ABM myths killing your pipeline
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Insight
What is Scenario ABM?
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A data breach brought to life
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Meet the course leader Laura Holmes
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Is programmatic ABM really ‘account-based’?
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Top 10 skills you need to be an ABM-er
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Meet course leader Jacqueline Gummer
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The maths behind your most valuable accounts
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Opinion
The art and science of ABM reporting
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Opinion
Why marketers really need to understand ‘the business’ to be truly valued
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Opinion
Why ABM makes sense when budgets are tight
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Opinion
How to select the right ABM partner: Five key considerations for experienced ABM leaders
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Opinion
An effective Centre of Excellence is the key to scaling your ABM programme
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Opinion
Five ways account-based marketers should leverage analyst firms (but probably don’t)
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Opinion
One of the biggest challenges in adopting generative AI isn’t the tech. It’s the talent.
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Opinion
How ABM is getting even smarter (thanks to AI and great questions)
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Opinion
From ‘volun-told’ to victory: How to make the best of a less-than-ideal ABM opportunity
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Opinion
Three key takeaways for ABM-ers from B2B Ignite 2025
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Opinion
AI makes ABM more efficient — but are you being more effective?
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Opinion
Is the decision already made? The role of Pursuit Marketing in the age of the self-educated buyer
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Impact
Building ABM competence and confidence at Pega
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Opinion
Account-based growth in uncertain times – look after your customers and cut costs
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Opinion
A personal perspective: Observations from over ten years of Account-Based Marketing training
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Opinion
Seven top tips for ABM in professional services
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Opinion
Why pipeline isn’t enough: Where Pursuit Marketing fits in a marketer’s world
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Opinion
Pursuit Marketing is a strategic discipline — not reactive ‘marketing magic’
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News
Inflexion Group partners with AI&Beyond to boost AI Literacy for account-based marketing professionals
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Opinion
GenAI doesn’t make ABM better. You do.
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Impact
Skilling up for account-based growth at a large IT services firm
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News
Inflexion Group deepens strategic partnership with B2B Marketing
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News
Inflexion Group launches industry-first professional academy for Account-Based Marketing
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News
Introducing Account-Based Marketing: The definitive handbook for B2B marketers
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Opinion
Reflections on our inaugural AI in ABM Bootcamp
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Opinion
2025: The opportunities and challenges ahead for ABM-ers
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Opinion
Make impact clear with ABM outcomes aligned to business goals
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Research
Are you planning to use Pursuit Marketing next year?
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Research
Are you planning to use Programmatic ABM next year?
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Research
Are you planning to use Segment ABM next year?
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Research
Are you planning to use a lighter version of Strategic ABM next year?
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Research
Are you planning to use Strategic ABM next year?
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Insight
Have you got what it takes to do ABM?
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News
AI in ABM Bootcamp
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Insight
(Re)Organising for ABM: Trends in spend, headcount, and team roles
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Insight
Curiouser and curiouser; reflections on B2B Marketing’s Global ABM Conference
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Insight
Have you got the right infrastructure for ABM? (Part Two)
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Insight
Have you got the right infrastructure for ABM? (Part One)
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Insight
AI in Account-Based Marketing
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Impact
Building long term value for VodafoneZiggo
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Impact
Implementing change in a large complex organisation is hard, but the prize is worth having
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Use it or lose it: How data strengthens your pursuit marketing strategy
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Insight
Top tactics by type of ABM
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Impact
Client-centric marketing: How to make ABM work in professional services
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Impact
Five good reasons to establish an ABM Centre of Excellence
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