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New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation
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ABM Programme Leaders: introducing our interview series
Every programme has a strategy document, a stack and a set of KPIs. What is harder to capture is the judgement of…
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Inflexion Group launches ABM Academy alumni network to power lifelong career growth
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Training
ABM Academy Alumni
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Opinion
An effective Centre of Excellence is the key to scaling your ABM programme
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Impact
Building ABM competence and confidence at Pega
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Designing the right ABM strategy for your business can be tricky
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Insight
Advice on the role ABM can play in mature B2B organisations
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News
Inflexion Group launches industry-first professional academy for Account-Based Marketing
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News
Introducing Account-Based Marketing: The definitive handbook for B2B marketers
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Opinion
ABM newsletter launch and 2025 predictions
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Impact
Building an award-winning ABM programme at NTT
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Impact
Building long-term value with a global client at Deloitte
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Research
Highlights from Inflexion Group’s 2024 ABM Benchmarking Study
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Opinion
Seven steps to setting up an executive engagement programme
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The ABM-er’s Toolkit: Setting aligned objectives
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Research
2026 ABM Benchmarking Study research summary – Strategic ABM
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Training
Alumni Spotlight: meet Claudia Pichlmeier
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Opinion
ABM in APAC: Lessons from Accenture’s Helen Nicholas and ServiceNow’s Christine Law
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Opinion
ABM Programme Leader: Rachael Bell
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Insight
The ABM-er’s Toolkit: Crafting a messaging house
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Training
Alumni Spotlight: meet Lise West
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Research
2026 ABM Benchmarking Study research summary: An insight into operating models and funding in ABM
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Insight
The ABM-er’s Toolkit: Building a stakeholder profile
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Research
2026 ABM Benchmarking Study research summary – An insight into infrastructure for ABM
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Opinion
How account-based thinking is shaping B2B marketing transformation
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Training
Alumni Spotlight: meet Martin Lloyd
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Insight
The ABM-er’s Toolkit: Confirming your target audience
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Research
An insight into activation from our 2026 ABM Benchmarking Study research summary
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Opinion
ABM Programme Leader: Helen Nicholas
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Insight
The ABM-er’s Toolkit: Responding to your account’s priorities
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Training
Alumni Spotlight: meet James Houselander
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Research
2026 ABM Benchmarking Study research summary – A look at ABM strategy and account coverage
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Research
2026 ABM Benchmarking Study research summary – a look at programme objectives, metrics and governance
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Training
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 3
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Training
Who trains with the ABM Academy? A look at our alumni community
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Opinion
Where does ABM stand today?
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Opinion
ABM Programme Leader Profile: Christine Law
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Training
Alumni Spotlight: meet Rocío Arrarte Rivière
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Training
Looking back at our alumni’s advice for ABM-ers – part 3
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Impact
Embedding ABM to drive account-based growth at Arup
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Training
Looking back at our alumni’s ‘lightbulb moments’ from their ABM Academy training – part 2
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Insight
The ABM-er’s Toolkit: Confirming your account’s priorities
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