Research
2026 ABM Benchmarking Study research summary – A look at ABM strategy and account coverage
More
Featured article
Research
An insight into activation from our 2026 ABM Benchmarking Study research summary
Execution is being industrialised as ABM-ers look to scale. It is shifting from bespoke craft to repeatable playbooks, templates and standard processes, especially…
Research
2026 ABM Benchmarking Study research summary – a look at programme objectives, metrics and governance
More
News
New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation
More
Research
The next phase of ABM is AI-enabled. ABM-ers can be the agents of change
More
Research
When not knowing is the biggest risk: 58% of ABM teams aren’t tracking AI’s ROI but three changes could fix that in 2026
More
Research
The barriers holding back AI in ABM, what they tell us about marketing more broadly, and how to address the underlying issues
More
Research
Implementation approaches to AI in ABM: Ask “why” to avoid reducing future impact by settling for today’s returns
More
Research
AI in ABM: Adoption Foundations Show an Unevenly Distributed Future
More
Research
From buzzwords to business impact: How AI in ABM is growing up
More
Research
Are you planning to use Pursuit Marketing next year?
More
Research
Are you planning to use Programmatic ABM next year?
More
Research
Are you planning to use Segment ABM next year?
More
Research
Are you planning to use a lighter version of Strategic ABM next year?
More
Research
Are you planning to use Strategic ABM next year?
More
Research
Have you got what it takes to do ABM?
More
Research
(Re)Organising for ABM: Trends in spend, headcount, and team roles
More
Research
Have you got the right infrastructure for ABM? (Part Two)
More
Research
Have you got the right infrastructure for ABM? (Part One)
More
Research
Top tactics by type of ABM
More
Research
Getting personal with ABM content
More
Research
How close are you to the typical coverage ratios for different types of ABM?
More
Research
A blended ABM strategy across prioritised tiers of accounts
More
Research
Most large companies run a blended ABM strategy today
More
Research
How do you measure your impact with ABM?
More
Research
ABM’s primary objective is growth with existing customers
More
Research
Highlights from Inflexion Group’s 2024 ABM Benchmarking Study
More