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2026 ABM Benchmarking Study research summary – An insight into infrastructure for ABM
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2026 ABM Benchmarking Study research summary: An insight into operating models and funding in ABM
Investment in ABM is holding firm, but the operating models, roles and skills that underpin it are under real pressure….
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An insight into activation from our 2026 ABM Benchmarking Study research summary
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2026 ABM Benchmarking Study research summary – A look at ABM strategy and account coverage
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2026 ABM Benchmarking Study research summary – a look at programme objectives, metrics and governance
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New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation
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The next phase of ABM is AI-enabled. ABM-ers can be the agents of change
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When not knowing is the biggest risk: 58% of ABM teams aren’t tracking AI’s ROI but three changes could fix that in 2026
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The barriers holding back AI in ABM, what they tell us about marketing more broadly, and how to address the underlying issues
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Implementation approaches to AI in ABM: Ask “why” to avoid reducing future impact by settling for today’s returns
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AI in ABM: Adoption Foundations Show an Unevenly Distributed Future
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From buzzwords to business impact: How AI in ABM is growing up
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Are you planning to use Pursuit Marketing next year?
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Are you planning to use Programmatic ABM next year?
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Are you planning to use Segment ABM next year?
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Are you planning to use a lighter version of Strategic ABM next year?
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Are you planning to use Strategic ABM next year?
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Have you got what it takes to do ABM?
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(Re)Organising for ABM: Trends in spend, headcount, and team roles
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Have you got the right infrastructure for ABM? (Part Two)
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Have you got the right infrastructure for ABM? (Part One)
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Top tactics by type of ABM
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Getting personal with ABM content
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How close are you to the typical coverage ratios for different types of ABM?
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A blended ABM strategy across prioritised tiers of accounts
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Most large companies run a blended ABM strategy today
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How do you measure your impact with ABM?
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ABM’s primary objective is growth with existing customers
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Highlights from Inflexion Group’s 2024 ABM Benchmarking Study
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