Pursuit Marketing 2026 ABM Benchmarking Study

Research

Published September 15, 2026

Pursuit Marketing is the sharpest end of ABM, built to support a specific opportunity rather than a list of accounts. Our 2026 ABM Benchmarking Study looked at how it’s actually being run, and a few findings stand out.

If you’re deciding where Pursuit Marketing fits alongside your ABM or wider go-to-market model, this is a useful benchmark for how the market is actually allocating spend and effort.

Full breakdown in the infographic below.

2026 ABM Benchmarking Study research summary – Pursuit Marketing - Infographic

See our previous research summary on Programmatic ABM, and read more about our 2026 ABM Benchmarking Study.

Bev Burgess

Bev Burgess is passionate about the critical role marketing can play in building deep customer relationships, strong reputations and sustainable growth. She is best known as a worldwide authority on account-based marketing (ABM) and her latest book, Account-Based Marketing: The definitive handbook for B2B marketers explains how to use ABM effectively in your business (Kogan Page, 2025). She is co-author of Account-Based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022) and A Practitioner’s Guide to ABM: Accelerating growth in strategic accounts (Burgess with Munn, Kogan Page, 2021). Her other books include Executive Engagement Strategies (Kogan Page, 2020) and Marketing Technology as a Service (Young and Burgess, Wiley, 2010).

2026 ABM Benchmarking Study research summary – Pursuit Marketing

Bev Burgess

Further reading

ABM Programme Leaders: introducing our interview series

New Inflexion Group research reveals how account-based thinking is shaping B2B marketing transformation

Inflexion Group launches ABM Academy alumni network to power lifelong career growth