Bev Burgess is passionate about the critical role marketing can play in building deep customer relationships, strong reputations and sustainable growth. She is best known as a worldwide authority on account-based marketing (ABM) and her new book, Account-Based Marketing: The definitive handbook for B2B marketers explains how to use ABM effectively in your business (Kogan Page, 2025). She is co-author of Account-Based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022) and A Practitioner’s Guide to ABM: Accelerating growth in strategic accounts (Burgess with Munn, Kogan Page, 2021). Her other books include Executive Engagement Strategies (Kogan Page, 2020) and Marketing Technology as a Service (Young and Burgess, Wiley, 2010).

Louise is a senior marketing professional with 30 years of experience in marketing business services in the technology sector. She specialises in helping companies to create new insights, identify and prioritise opportunities for growth, and accelerate accounts through Account-Based Marketing (ABM) programmes.

Louise provides consulting, training and mentoring services to clients as they build their own competence in ABM.

Louise has held senior positions at Fujitsu and Cognizant, with responsibilities spanning business strategy, insight and market intelligence, field marketing, ABM and communications. At Fujitsu, Louise was the Global Account Marketing Manager for Fujitsu’s largest private sector client, Thomson Reuters, creating and delivering tailored marketing programmes.

Tim is a senior business executive and Board level advisor with a track record in delivering outstanding results in the technology sector. Tim provides an unusual combination of experience in P&L management of large business units, with strategy development and execution in global businesses and complex programme management.

Tim has extensive experience in the technology and professional services sectors, including at IBM Corporation, where he held senior sales, marketing, strategy and operational management roles.

More recently, Tim has delivered successful outcomes from more than 100 consulting engagements, to over 20 technology and professional services companies over the past 15 years, working with executive teams. He is co-author of Account-based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022).

Dorothea is an Executive Consultant with Inflexion Group, leading our Technology Practice focused on AI and marketing technology in ABM as well as pursuit marketing. With 30 years of experience, Dorothea has a proven track record of applying technology to improve strategic focus and impact. She excels at developing and implementing cutting-edge strategies that bridge traditional marketing approaches with emerging technologies. Her unique insights and training on pursuit marketing (the science of how to deploy marketing to win large, strategic deals in complex accounts) is sought after by the largest B2B services and technology companies in the world.

While serving as DXC Technology’s Director of ABM, Pursuits and Global Marketing Programmes, she received the prestigious SiriusDecisions (now Forrester) ROI award for demonstrating significant business value. She also received their Programme of the Year award for her account-based marketing work in a previous role.

Megan is a B2B leader and expert with more than 25 years in industry and professional services roles. She knows first-hand how new ideas, technologies, and well-managed change can improve business results.

Megan’s experience includes a combination of advisory, practitioner and consulting roles. She is best known for leading the Research and Advisory organisation at B2B analyst firm SiriusDecisions (acquired by Forrester), where she founded and led their account-based marketing (ABM) practice.

Megan has held several senior marketing roles in the technology, business services and manufacturing industries as well as consulting roles at Winning by Design, Gartner, Satmetrix, and The Peppers and Rogers Group. Today, Megan co-hosts a weekly video podcast on LinkedIn (Account-based Fridays), featuring advice from go-to-market leaders and experts.

Catherine is a senior B2B marketing professional with over 20 years’ experience gained both agency and client side. Catherine spent 17 years at Accenture, where she had a variety of senior roles across the marketing function, giving her great breadth of knowledge and understanding of marketing within complex organisational structures.

Catherine has deep skills in Account-Based Marketing (ABM). She is passionate about using her marketing skills to help companies manage their market position, influence sales pipeline and drive business growth. Having established and run a high-performing ABM function at Accenture UK and delivered marketing programmes that had a significant impact on client engagement & business development, she is perfectly placed to help companies on their ABM journey.

Jaspreet Bindra is the Founder of AI&Beyond and Tech Whisperer UK and a leading expert on AI and Generative AI, Digital Transformation, Web3, and the Future of Work. He was the Group Chief Digital Officer at Mahindra Group, a $20bn conglomerate, and a Regional Director at Microsoft before that. He is the author of the bestselling book The Tech Whisperer: On Digital Transformation and the Technologies that Enable It, published by Penguin Random House, as well as The Immune Organisation: Future Proofing Organisations from COVID-like Disruptions, published by Amazon Westland.

He was recognised as the inaugural ‘Digitalist of the Year’ by Mint and SAP in 2017; is an Expert at Singularity University; Moderator/Educator for Harvard Business Learning and Duke University Corporate Education; a Visiting Faculty (Q4 2022 onwards) at Ashoka University; and was a scholar-in-residence at the Indian School of Business.

Jaspreet started his career with the Tata Group, as a part of the Tata Administrative Services. He holds a degree in Chemical Engineering, an MBA in International Business, and he has just completed a Masters in AI, Ethics and Society at the University of Cambridge. He divides his time between Cambridge, UK and Gurgaon, India.

With over 30 years of B2B marketing experience working for tech startups and global tech companies, including Microsoft and Salesforce, Louise has a passion for leveraging technology and innovation to improve customer experience.

Having held senior leadership positions her experience includes setting up and implementing partner, industry and Account-Based Marketing strategies, deal-based marketing, project and programme management and ABM training.

Most recently Louise spent 10 years at Salesforce, initially leading industry marketing programmes for Financial Services and Retail, where she got the ABM-bug. She was the first dedicated ABM-er globally and set up and led the UKI ABM programme, which greatly influenced the roll-out of the global ABM Centre of Excellence.

Stephanie is a senior marketing leader with 18 years’ experience across IT, Telecommunications and Professional Services; holding senior marketing positions at Deloitte, as Head of Account Based Marketing, and O2 Telefonica, as Head of Account & Sector Marketing.

Stephanie has been responsible for leading O2’s marketing programmes across enterprise, public sector and multinational corporations. She created and led O2’s award winning Account-Based Marketing programme which was famous for being commercially successful and achieving a genuine partnership with sales, something Stephanie is incredibly passionate about. The success of the programme led to Stephanie becoming the Head of Account-Based Marketing and Customer Advocacy at O2 Telefonica.

Kyle has been advising Fortune 500 companies and C-suite executives on achieving their marketing goals for three decades. From defining objectives and gathering insights to executing strategies and measuring success, Kyle guides clients through end-to-end solutions tailored to their unique organisational goals and challenges.

Before joining Inflexion Group, Kyle held pivotal roles at Accenture and PwC, where he led ABM programmes for major technology clients in Seattle and Silicon Valley. Previously he managed key client relationships for renowned brands including Microsoft, Orange Telecom and Zurich Insurance with digital marketing firms such as Razorfish, Digitas, Leo Burnett and Weber Shandwick.

Kyle’s professional journey has taken him across the United States and Europe. He holds a BSc in Economics from the Wharton School of the University of Pennsylvania.

Jacqueline is an experienced strategic sales and marketing consultant applying expertise gained over 25 years to help teams move beyond transactional selling and tactical marketing to engaging better with their customers.

Jacqueline has held senior roles at Oracle, Siebel and smaller technology focused start-ups. Having lead the Oracle journey beyond strategic ABM to achieve scale and alignment across the business she moved into sales and became Head of Customer Engagement Strategy with responsibility for all aspects of how teams engage with customers. Jacqueline has a proven track record achieved by focusing on growth and business outcome and working back from there to individual disciplines that contribute to business success.

Laura is a technology marketing specialist with over 15 years of experience in B2B and B2C marketing. Working at a regional and global level, she has managed client engagement, proposition and sector marketing teams, achieving growth across various tech disciplines.

Laura’s background includes senior positions at HP, Fujitsu and Sopra Steria, and more recently Marketing & Client Engagement Director at Cyber specialist NCC Group. Here she built the UK function, introducing vertical marketing, ABM, and a global thought leadership platform. Laura specialises in strategic planning, sales engagement and the execution of complex programmes.

Colin has over twenty-five years’ experience in the IT and professional Services industries in a wide variety of senior financial and commercial roles. Colin has worked in a broad range of companies ranging from over twenty start-ups to multi-billion dollar quoted companies.

Colin has seen the IT industry grow from his time at the then early-stage Lotus Corporation to today’s new world. Colin has been on the front line in numerous acquisitions and disposals, working with start-ups that exited to NTT and BAE Systems, amongst others.

Colin is a board adviser and investor in several companies.

Colin qualified as a Chartered Accountant with Deloitte.

Louise has spent most of her career working in various marketing roles within the sales organisation at HP and HPE, which naturally led to a career in Account-Based Marketing at DXC and more recently Rockwell Automation, where she led the EMEA ABM programme.

A seasoned B2B marketeer with 20 years experience in Global Tech organisations, Louise has worked in both regional and global functions, lead marketing teams, worked first-hand on account and deal based marketing strategies with enterprise customers and uses her experience of working in a sales environment to drive sales engagement and profitable growth.

Sally is a senior communications, brand and marketing professional helping organisations to effect transformation by shaping and delivering strategic projects to meet business objectives and support organisational and cultural change in complex (and increasingly fluid) situations. This includes designing and delivering strategic communications to support change such as organisational transformation, restructures, company rebrands, mergers and acquisitions.

Sally has held senior communications and marketing roles including Marketing and Communications Director for Xansa, Group Communications Director for Steria and Group Marketing and Communications Director for Arqiva. Most recently she was Communications Director within Capita providing communications and marketing expertise to support the divestment of a wide portfolio of businesses.

Alison is a communications professional with a strong background in internal communications, employee engagement aligned to strategy, and specialist professional support services partnership roles with key internal stakeholders. With over 20 years of experience of developing and implementing communication and engagement strategies to create compelling content, gain insight from, and motivate a variety of different audiences.

Alison has held senior communications roles across Public Sector and Higher Education institutions supporting large and complex strategic change projects, using her skills and experience to help guide organisations through strategic, cultural, structural, and conceptual change.

Kathy has forty years experience in production and content management enabling appropriate access to company IP and fresh assets to strengthen established brand. She is accountable for design, development, and release of knowledge systems, applications, and services for all business functions–working closely with myriad roles in the process to ensure efficiency and continued education and communicating updates/changes. Kathy relies on her extensive experience and judgement to plan and accomplish goals under tight deadlines, for both internal and external clients.