Below is an infographic outlining our key findings from our research on Strategic ABM, from our 2026 ABM Benchmarking Study.
Our 2026 ABM Benchmarking Study set out to understand how Strategic ABM is really being run today, and the results paint a clear picture: this is a discipline built on depth over breadth.
Adoption keeps climbing, but the accounts chosen for it are fewer and more deliberate. The budgets are bigger. The content is bespoke, not repurposed. And the tactics that win are the ones that take genuine effort: executive engagement, custom experiences, workshops built for a single account.
In other words, Strategic ABM works when it’s treated like account-based marketing should be treated: as a dedicated marketing plan for one customer, not a campaign with their logo dropped in.
See below for the five findings shaping how the best ABM-ers are working in 2026.
See our previous research summary on operating models and funding in ABM.
