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Getting to know your ABM account
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Is Key Account Management more important than ever?
Inflexion Group co-founders Tim Shercliff and Bev Burgess shared perspectives from their book, Account-Based Growth (Kogan Page, 2022) at the annual…
Opinion
What does GenAI mean for ABM?
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What are the risks associated with using GenAI in ABM?
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How can GenAI help to scale strategic ABM across more accounts?
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What nuances exist when using GenAI to market to strategic accounts?
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How can GenAI be used for creative and design approaches in ABM?
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How GenAI can be used to increase the business impact of ABM
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Insight
Enhancing your ABM strategy: The power of tools and technology
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Opinion
Five internal stakeholders to include in your Executive Engagement programme
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News
B2B Marketing and Inflexion Group announce new strategic partnership
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Insight
Strategic account programmes
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Opinion
Seven steps to setting up an executive engagement programme
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Why is it so important to have a single view of your customer?
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Opinion
Using ABM to win deals
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SAP: Gaining a single view of the customer through Crystal Ball
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An evergreen approach to account planning
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Opinion
How does a Centre of Excellence support your ABM strategy?
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Insight
How do you identify your most important customers?
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Infosys: Driving account-based growth through ABM
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Insight
Putting the 80/20 rule into practice
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Insight
So you want to be a strategic supplier? Here’s what it takes.
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You only exist if your customers are successful
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Opinion
Discussing Account-based Growth – Kogan Page videos
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Insight
Not all accounts are equal. How do you decide where to place your bets?
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Opinion
Tips for setting up an Executive Advisory Board
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Opinion
Five ways for ABM-ers to stay focused on the long-term
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Opinion
Five ways to change the way you work in 2023
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Prioritising key account management
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New book from Bev Burgess and Tim Shercliff explains how to deliver stronger growth from focusing on key customers
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