Resources

Browse through our research, insights, and opinions below, and catch up with our latest news and events.

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Insight

Getting to know your ABM account

Senior Inflexion Group Consultant, Catherine Ahern, recommends deepening your understanding of your chosen ABM accounts before you start developing a…

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Opinion

What does GenAI mean for ABM?

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Opinion

What are the risks associated with using GenAI in ABM?

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Opinion

How can GenAI help to scale strategic ABM across more accounts?

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Opinion

What nuances exist when using GenAI to market to strategic accounts?

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Opinion

How can GenAI be used for creative and design approaches in ABM?

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Opinion

How GenAI can be used to increase the business impact of ABM

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Insight

Enhancing your ABM strategy: The power of tools and technology

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Opinion

Five internal stakeholders to include in your Executive Engagement programme

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News

B2B Marketing and Inflexion Group announce new strategic partnership

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Insight

Strategic account programmes

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Opinion

Seven steps to setting up an executive engagement programme

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Insight

Why is it so important to have a single view of your customer?

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Opinion

Using ABM to win deals

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Insight

SAP: Gaining a single view of the customer through Crystal Ball

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Insight

An evergreen approach to account planning

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Opinion

How does a Centre of Excellence support your ABM strategy?

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Insight

How do you identify your most important customers?

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Insight

Infosys: Driving account-based growth through ABM

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Insight

Putting the 80/20 rule into practice

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Insight

So you want to be a strategic supplier? Here’s what it takes.

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Insight

You only exist if your customers are successful

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Opinion

Discussing Account-based Growth – Kogan Page videos

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Insight

Not all accounts are equal. How do you decide where to place your bets?

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Opinion

Tips for setting up an Executive Advisory Board

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Opinion

Five ways for ABM-ers to stay focused on the long-term

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Opinion

Five ways to change the way you work in 2023

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News

Prioritising key account management

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News

New book from Bev Burgess and Tim Shercliff explains how to deliver stronger growth from focusing on key customers

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News

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

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