Research
Top tactics by type of ABM
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Featured article
Insight
Use it or lose it: How data strengthens your pursuit marketing strategy
Pursuit marketing plays a critical role in winning strategic deals by shaping win themes and creating clear points of differentiation….
Opinion
Client-centric marketing: How to make ABM work in professional services
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Impact
Building an award-winning ABM programme at NTT
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Opinion
Five good reasons to establish an ABM Centre of Excellence
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Research
Getting personal with ABM content
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Impact
Building long-term value with a global client at Deloitte
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Research
How close are you to the typical coverage ratios for different types of ABM?
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Research
A blended ABM strategy across prioritised tiers of accounts
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Research
Most large companies run a blended ABM strategy today
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Research
How do you measure your impact with ABM?
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Opinion
Is it time to refresh your ABM programme?
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Research
ABM’s primary objective is growth with existing customers
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Research
Highlights from Inflexion Group’s 2024 ABM Benchmarking Study
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Opinion
Is it time to bring in the experts? The case for an ABM diagnostic
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Opinion
What makes an Account-based Growth strategy successful?
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Opinion
ABM success improves when combined with an account-based growth strategy
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News
Inflexion Group announces changes to invest in its clients’ continuing success
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Insight
The continuing evolution of ABM
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Insight
A roadmap for Generative AI in ABM
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Opinion
Don’t be overwhelmed by the ABM options
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Opinion
Amber’s Adventures in ABM
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Insight
Understanding the business drivers for Account-Based Growth: Part 3
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Opinion
Is ABM at an inflexion point?
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Insight
Understanding the business drivers for Account-Based Growth: Part 2
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Insight
Understanding the business drivers for Account-Based Growth
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Opinion
AI as tool, not villain
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Opinion
Tips for monitoring ‘customer health’
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Insight
Developing a customer success mindset
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News
Tech Whisperer Jaspreet Bindra joins Inflexion Group
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