Resources

Browse through our research, insights, and opinions below, and catch up with our latest news and events.

Featured article

News

Tech Whisperer Jaspreet Bindra joins Inflexion Group

Jaspreet Bindra, a leading expert on AI, digital transformation, blockchain, and the future of work, is now an Inflexion Group…

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Insight

Key ingredients for managing top clients

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Insight

Five tips for Customer Success

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Insight

Executive Engagement: Delivering value for everyone involved

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Opinion

Executive Engagement: Understanding senior business buyers

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Insight

Red Hat: Orchestrating effective executive engagement

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Insight

Using Account-Based Marketing to drive growth

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Opinion

Building your ABM team – how to avoid common pitfalls

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Insight

ServiceNow: ABM as a Service

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News

Is Key Account Management more important than ever?

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Insight

Getting to know your ABM account

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Opinion

What does GenAI mean for ABM?

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Opinion

What are the risks associated with using GenAI in ABM?

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Opinion

How can GenAI help to scale strategic ABM across more accounts?

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Opinion

What nuances exist when using GenAI to market to strategic accounts?

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Opinion

How can GenAI be used for creative and design approaches in ABM?

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Opinion

How GenAI can be used to increase the business impact of ABM

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Insight

Enhancing your ABM strategy: The power of tools and technology

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Opinion

Five internal stakeholders to include in your Executive Engagement programme

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News

B2B Marketing and Inflexion Group announce new strategic partnership

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Insight

Strategic account programmes

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Opinion

Seven steps to setting up an executive engagement programme

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Insight

Why is it so important to have a single view of your customer?

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Opinion

Using ABM to win deals

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Insight

SAP: Gaining a single view of the customer through Crystal Ball

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Insight

An evergreen approach to account planning

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Opinion

How does a Centre of Excellence support your ABM strategy?

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Insight

How do you identify your most important customers?

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Insight

Infosys: Driving account-based growth through ABM

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Insight

Putting the 80/20 rule into practice

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