Impact
Building ABM competence and confidence at Pega
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Featured article
Opinion
Is the decision already made? The role of Pursuit Marketing in the age of the self-educated buyer
It’s no secret that today’s B2B tech buyers are savvy, informed, and deeply independent. According to multiple studies, upwards of…
Insight
Designing the right ABM strategy for your business can be tricky
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Insight
How should ABM-ers engage with government buyers?
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Opinion
Account-based growth in uncertain times – look after your customers and cut costs
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Opinion
How is our customers’ world changing?
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Insight
Advice on the role ABM can play in mature B2B organisations
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Insight
Are you trying to make ABM work for your business?
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Opinion
A personal perspective: Observations from over ten years of Account-Based Marketing training
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Insight
Are you trying to make the case for ABM in your business?
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Opinion
Seven top tips for ABM in professional services
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Opinion
ABM within account-based growth strategy
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Opinion
Why pipeline isn’t enough: Where Pursuit Marketing fits in a marketer’s world
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Opinion
Pursuit Marketing is a strategic discipline — not reactive ‘marketing magic’
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News
Inflexion Group partners with AI&Beyond to boost AI Literacy for account-based marketing professionals
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Opinion
GenAI doesn’t make ABM better. You do.
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Impact
Skilling up for account-based growth at a large IT services firm
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Opinion
How ABM is reshaping B2B marketing
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Opinion
ABM book launch and training academy
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News
Inflexion Group deepens strategic partnership with B2B Marketing
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News
Inflexion Group launches industry-first professional academy for Account-Based Marketing
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Opinion
ABM AI tools and scaling strategies
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News
Introducing Account-Based Marketing: The definitive handbook for B2B marketers
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Opinion
Reflections on our inaugural AI in ABM Bootcamp
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Opinion
2025: The opportunities and challenges ahead for ABM-ers
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Opinion
ABM newsletter launch and 2025 predictions
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Opinion
Make impact clear with ABM outcomes aligned to business goals
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Research
Are you planning to use Pursuit Marketing next year?
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Research
Are you planning to use Programmatic ABM next year?
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Impact
From good to great: evolving an award-winning ABM programme at a global enterprise software company
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