Resources

Browse through our research, insights, and opinions below, and catch up with our latest news and events.

Featured article

Research

Are you planning to use Strategic ABM next year?

Read more

Opinion

Developing skills for account-based marketing (ABM) success

More

Research

Have you got what it takes to do ABM?

More

Training

AI in ABM Bootcamp

More

Research

(Re)Organising for ABM: Trends in spend, headcount, and team roles

More

Insight

Curiouser and curiouser; reflections on B2B Marketing’s Global ABM Conference

More

Research

Have you got the right infrastructure for ABM? (Part Two)

More

Impact

Making global ABM work in professional services

More

Research

Have you got the right infrastructure for ABM? (Part One)

More

Insight

AI in Account-Based Marketing

More

Impact

Building long term value for VodafoneZiggo

More

Opinion

Implementing change in a large complex organisation is hard, but the prize is worth having

More

Opinion

What kind of agency partner are you?

More

Insight

Use it or lose it: How data strengthens your pursuit marketing strategy

More

Research

Top tactics by type of ABM

More

Opinion

Client-centric marketing: How to make ABM work in professional services

More

Impact

Building an award-winning ABM programme at NTT

More

Opinion

Five good reasons to establish an ABM Centre of Excellence

More

Research

Getting personal with ABM content

More

Impact

Building long-term value with a global client at Deloitte

More

Research

How close are you to the typical coverage ratios for different types of ABM?

More

Research

A blended ABM strategy across prioritised tiers of accounts

More

Research

Most large companies run a blended ABM strategy today

More

Research

How do you measure your impact with ABM?

More

Opinion

Is it time to refresh your ABM programme?

More

Research

ABM’s primary objective is growth with existing customers

More

Inflexion Group's 2024 ABM Benchmarking Study

Research

Highlights from Inflexion Group’s 2024 ABM Benchmarking Study

More

Opinion

Is it time to bring in the experts? The case for an ABM diagnostic

More

Opinion

What makes an Account-based Growth strategy successful?

More

Opinion

ABM success improves when combined with an account-based growth strategy

More