Resources

Browse through our research, insights, and opinions below, and catch up with our latest news and events.

Featured article

IFG_SallyBrookling_31Oct

News

Inflexion Group announces new consulting team member

Inflexion Group today announced that Sally Brookling has joined its world-leading team of ABM practitioners. Sally is a B2B marketer…

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IFG ABM Academy Alumni Spotlight_Sloan Newman

Opinion

Alumni spotlight: meet Sloan Newman

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IFG_CI_VMO2

Impact

Virgin Media O2 Business Customer Advisory Board

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IFG_ReenaJagtap_AlumniSpotlight

Opinion

Alumni spotlight: meet Reena Jagtap

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IFG_BB_MeetTheCourseLeaders

Insight

Meet the course leader Bev Burgess

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BevBurgess_TheABM-er_Oct2025

Insight

How is Segment ABM used today?

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IFG_PippaAnderson_AlumniSpotlight

Opinion

Alumni spotlight: meet Pippa Anderson

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Insight

Meet the course leader Louise Jefferson

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IFG_InnovationChallenge

Insight

Inflexion Group featured in Source’s White Space report on innovation in ABM

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IFG_AC_AlumniSpotlight

Opinion

Alumni spotlight: meet Avishek Chakrobarty 

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MeetTheCourseLeaders_DorotheaGosling

Insight

Meet the course leader Dorothea Gosling

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IFG_ Jacqueline Gummer Promotion_02Oct

News

Our newest Executive Consultant – Jacqueline Gummer

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IFG_AlumniLaunch

News

Inflexion Group launches ABM Academy alumni network to power lifelong career growth

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Insight

AI literate vs. AI expert

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IFG_AcademyAlumni

Training

ABM Academy Alumni

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IFG_Meet the course leader_Catherine Ahern

Insight

Meet the course leader Catherine Ahern

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MH_3ABMmyths_22Sep2025

Opinion

Three ABM myths killing your pipeline

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BevBurgess_TheABM-er_Sep2025

Insight

What is Scenario ABM?

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IFG_SamanthaBentley_DataBreach

Insight

A data breach brought to life

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Meet The Course Leaders Laura Holmes

Insight

Meet the course leader Laura Holmes

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IFG_MegHeuer_ProgrammaticABM

Insight

Is programmatic ABM really ‘account-based’?

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IFG_BB_Top10Skills_10Sep2025

Insight

Top 10 skills you need to be an ABM-er

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IFG_JG_MeetTheCourseLeaders

Insight

Meet course leader Jacqueline Gummer

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IFG_Bev Burgess Advice for ABMers_Sep2025

Insight

The maths behind your most valuable accounts

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IFG_ Art and Science of ABM_02Sep2025

Opinion

The art and science of ABM reporting

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IFG_UnderstandingTheBusiness_28Aug2025

Opinion

Why marketers really need to understand ‘the business’ to be truly valued

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IFG_JoelHarrison_AdviceForABMers

Insight

What makes the ABM community so compelling?

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The ABM-er newsletter, Bev Burgess

Insight

How companies use Strategic ABM

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IFG_AndreaClatworthy_AdviceForABMers

Insight

What is Pursuit Marketing?

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IFG_ABM when budgets are tight_19Aug2025

Opinion

Why ABM makes sense when budgets are tight

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