What makes a great ABM teacher? According to Marty Wesley from Red Hat, it’s someone who creates space for curiosity while keeping things grounded in the fundamentals.
“I couldn’t have asked for a better teacher for this course and certification. I really appreciate your willingness to dive into the areas that I was curious to explore while still grounding it in the foundational topics.”
– Marty Wesley, Consulting Product Marketing Manager, Red Hat.
Executive Consultant, Jacqueline Gummer, applies expertise gained over 25 years to our ABM Practitioner course. Throughout her career she’s helped teams move beyond transactional selling and tactical marketing to engaging better with their customers. But it’s her teaching approach that really stands out – balancing exploration with solid foundations and always making room for the challenging questions that drive real learning.
Our next ABM Practitioner course starts on May 12, covering the complete five-step ABM process from ambition through to activation. You’ll build an actionable campaign plan with mentoring support and earn a recognised Credly certification.
Learn the core principles of ABM from someone who’s lived it.
Read our previous course leader spotlight on Louise Jefferson, and look out for our next one!
