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Alumni spotlight: meet Damien Skinner
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When not knowing is the biggest risk: 58% of ABM teams aren’t tracking AI’s ROI but three changes could fix that in 2026
What’s the return-on-investment (ROI) for AI in account-based marketing (ABM)? Turns out, that’s a hard question to answer: Inflexion Group’s…
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The barriers holding back AI in ABM, what they tell us about marketing more broadly, and how to address the underlying issues
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Implementation approaches to AI in ABM: Ask “why” to avoid reducing future impact by settling for today’s returns
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Alumni spotlight: meet Chantelle Minnie
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Research
AI in ABM: Adoption Foundations Show an Unevenly Distributed Future
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Opinion
How is Programmatic ABM used today?
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News
Inflexion Group announces new consulting team member in Australia
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Research
From buzzwords to business impact: How AI in ABM is growing up
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Training
Alumni spotlight: meet Mercedes Calvo
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Inflexion Group announces new consulting team member
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Alumni spotlight: meet Sloan Newman
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Impact
Virgin Media O2 Business Customer Advisory Board
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Alumni spotlight: meet Reena Jagtap
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Meet the course leader Bev Burgess
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Opinion
How is Segment ABM used today?
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Alumni spotlight: meet Pippa Anderson
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Meet the course leader Louise Jefferson
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Inflexion Group featured in Source’s White Space report on innovation in ABM
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Alumni spotlight: meet Avishek Chakrobarty
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Meet the course leader Dorothea Gosling
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Our newest Executive Consultant – Jacqueline Gummer
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Inflexion Group launches ABM Academy alumni network to power lifelong career growth
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Insight
AI literate vs. AI expert
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ABM Academy Alumni
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Meet the course leader Catherine Ahern
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Opinion
Three ABM myths killing your pipeline
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Opinion
What is Scenario ABM?
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A data breach brought to life
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Training
Meet the course leader Laura Holmes
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