Resources

Browse through our research, insights, and opinions below, and catch up with our latest news and events.

Featured article

BevBurgess_TheABM-er_Sep2025

Opinion

What is Scenario ABM?

To extend the power of Strategic (1-1) ABM across more accounts, some companies have introduced a lighter model, focused on…

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IFG_SamanthaBentley_DataBreach

Insight

A data breach brought to life

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Meet The Course Leaders Laura Holmes

Training

Meet the course leader Laura Holmes

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IFG_MegHeuer_ProgrammaticABM

Insight

Is programmatic ABM really ‘account-based’?

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IFG_BB_Top10Skills_10Sep2025

Opinion

Top 10 skills you need to be an ABM-er

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IFG_JG_MeetTheCourseLeaders

Training

Meet course leader Jacqueline Gummer

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Inflexion Group's Bev Burgess on The 80/20 rule for ABM strategy

Insight

The 80/20 rule for ABM strategy

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IFG_ Art and Science of ABM_02Sep2025

Opinion

The art and science of ABM reporting

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IFG_UnderstandingTheBusiness_28Aug2025

Opinion

Why marketers really need to understand ‘the business’ to be truly valued

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IFG_JoelHarrison_AdviceForABMers

Insight

What makes the ABM community so compelling?

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The ABM-er newsletter, Bev Burgess

Opinion

How companies use Strategic ABM

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IFG_AndreaClatworthy_AdviceForABMers

Insight

What is Pursuit Marketing?

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IFG_ABM when budgets are tight_19Aug2025

Opinion

Why ABM makes sense when budgets are tight

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IFG_MegHeuer_AdviceForABMers

Insight

Trying to implement Programmatic ABM?

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IFG_How to select the right ABM partner_11Aug2025

Opinion

How to select the right ABM partner: Five key considerations for experienced ABM leaders

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IFG_JessicaShea_AdviceForABMers

Insight

Finding the sweet spot in Segment ABM

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IFG_effective Centre of Excellence_05Aug2025

Opinion

An effective Centre of Excellence is the key to scaling your ABM programme

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IFG_ABM and Analyst Firms_29Jul2025

Opinion

Five ways account-based marketers should leverage analyst firms (but probably don’t)

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IFG_RhiannonBlackwell_AdviceForABMers

Insight

Do you need a lighter touch alternative to Strategic ABM for your top customers?

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IFG_Adopting AI Talent vs Tech_22Jul2025

Opinion

One of the biggest challenges in adopting generative AI isn’t the tech. It’s the talent.

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The ABM-er newsletter, Bev Burgess

Opinion

Business context shapes ABM strategy

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IFG_SamanthaBentley_AdviceForABMers

Insight

What’s the key to Strategic ABM?

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IFG_How ABM is getting even smarter with AI

Opinion

How ABM is getting even smarter (thanks to AI and great questions)

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IFG_LorraineLegros_AdviceForABMers

Insight

Building ABM capability within your company?

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IFG_How to make the best of a less-than-ideal ABM opportunity

Opinion

From ‘volun-told’ to victory: How to make the best of a less-than-ideal ABM opportunity

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IFG_RachaelBell_AdviceForABMers

Opinion

Two essential pieces of advice for building ABM capability

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IFG_Three key takeaways for ABM-ers from B2B Ignite 2025

Opinion

Three key takeaways for ABM-ers from B2B Ignite 2025

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IFG_AI makes ABM more efficient_01Jul25

Opinion

AI makes ABM more efficient — but are you being more effective?

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Inflexion Group - The role of Pursuit Marketing in the age of the self-educated buyer

Opinion

Is the decision already made? The role of Pursuit Marketing in the age of the self-educated buyer

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IFG Client Impact - Catherine Dutton, VP Global Growth Marketing, Pega

Impact

Building ABM competence and confidence at Pega

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