Opinion
Account-based growth in uncertain times – look after your customers and cut costs
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Featured article
Insight
How should ABM-ers engage with government buyers?
How should ABM-ers engage with government buyers? Charles Forte, DG CIO at the UK Ministry of Defence, has some practical…
Insight
How is our customers’ world changing?
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Insight
Advice on the role ABM can play in mature B2B organisations
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Insight
Are you trying to make ABM work for your business?
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Opinion
A personal perspective: Observations from over ten years of Account-Based Marketing training
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Insight
Are you trying to make the case for ABM in your business?
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Opinion
Seven top tips for ABM in professional services
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Insight
ABM within account-based growth strategy
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Opinion
Why pipeline isn’t enough: Where Pursuit Marketing fits in a marketer’s world
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Opinion
Pursuit Marketing is a strategic discipline — not reactive ‘marketing magic’
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News
Inflexion Group partners with AI&Beyond to boost AI Literacy for account-based marketing professionals
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Opinion
GenAI doesn’t make ABM better. You do.
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Impact
Skilling up for account-based growth at a large IT services firm
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Insight
How ABM is reshaping B2B marketing
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Insight
ABM book launch and training academy
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News
Inflexion Group deepens strategic partnership with B2B Marketing
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News
Inflexion Group launches industry-first professional academy for Account-Based Marketing
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Insight
ABM AI tools and scaling strategies
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News
Introducing Account-Based Marketing: The definitive handbook for B2B marketers
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Opinion
Reflections on our inaugural AI in ABM Bootcamp
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Opinion
2025: The opportunities and challenges ahead for ABM-ers
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Insight
ABM newsletter launch and 2025 predictions
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Opinion
Make impact clear with ABM outcomes aligned to business goals
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Research
Are you planning to use Pursuit Marketing next year?
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Research
Are you planning to use Programmatic ABM next year?
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Impact
From good to great: evolving an award-winning ABM programme at a global enterprise software company
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Research
Are you planning to use Segment ABM next year?
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Research
Are you planning to use a lighter version of Strategic ABM next year?
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Research
Are you planning to use Strategic ABM next year?
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