At the ABM Academy, we believe the best way to understand the value of training is to look at who’s already doing it. So, we did – and here’s what we found.
The sectors leading the way on ABM
ABM has long been the strategy of choice in the technology sector, and our alumni data reflects that clearly.
Of the practitioners who have earned an ABM Academy badge, 66% work in technology or software, making Inflexion Group’s training programme the go-to choice for the industry.
Breaking that down: 35% of our alumni work in technology and IT services, including companies such as NTT, Kyndryl, and Capgemini, while a further 31% come from software and SaaS businesses including Adobe, Autodesk, Pega, and Red Hat. Consulting and professional services make up 11%, with financial services, hardware, manufacturing, and other sectors accounting for the remainder.
The concentration isn’t accidental. ABM was built for complex, high-value, long-cycle sales, and that describes most of the technology sector. When enterprise deals depend on deep relationships across multiple decision makers, generic demand generation isn’t enough. 73% of marketers see an increase in average deal-size in ABM accounts, and 76% of marketers see a higher ROI with ABM than any other marketing strategy. Our alumni know that, and they’ve invested in learning to do it properly.
The people behind the programmes
Now we understand the industry coverage of our alumni, let’s take a look at who they are, and the answer is more senior and more specialist than you might expect.
The largest group are Managers and Leads (39%), followed by Directors and Heads of function (23%) and Senior Managers and Specialists (15%). This is a practitioner audience: people with real programmes to run, real accounts to win, and real teams to develop.
What’s particularly striking is that over 100 of our alumni already have ABM in their job title before they begin training. These aren’t people being introduced to the concept, they’re dedicated ABM practitioners deepening their expertise. In fact, 51% of this group progress to Advanced level, compared to 42% of tall other alumni without ABM already in their titles.
The message is clear: The ABM Academy isn’t a starting point for the curious. It’s where people who are serious about ABM come to build skills that hold up in practice, whether they’re new to it or already running programmes.
The ABM Academy
The ABM Academy provides certified training and mentoring from introductory to expert level. With a faculty that has trained over 10,000 marketers and worked with more than 50 global organisations including Accenture, AWS, IBM, PwC, Salesforce and Vodafone, the Academy sets the standard for ABM excellence worldwide. Explore all our courses, or find out more about our alumni network.
