Inflexion Group today unveiled its ABM Academy, the first comprehensive professional development programme designed specifically for Account-Based Marketing (ABM) practitioners at every stage of their career. The Academy launches at a time when over 250,000 marketers worldwide now have ABM in their job titles, reflecting the discipline’s growing importance in B2B marketing.
“The ABM Academy represents a significant step forward in professionalising ABM education,” said Bev Burgess, Chief Executive of Inflexion Group and globally recognised ABM authority. “We’ve created a structured pathway that combines technical marketing expertise with essential soft skills, delivered by practitioners who work daily with leading global ABM teams.”
The Academy offers four distinct levels of development — from beginner to expert — delivered through:
- On-demand modules for self-paced learning
- Live virtual and face-to-face courses
- Custom team training programmes
- Individual mentoring from experienced practitioners
A standout feature is the Academy’s practical, results-driven approach — all courses are designed, developed and delivered by practitioners, for practitioners. “The entire curriculum is built on real-world experience and case studies,” explains Louise Jefferson, Inflexion Group Co-founder and Managing Principal. “The course leaders in our faculty have collectively helped over 50 global technology and professional services companies implement successful ABM programmes and trained more than 10,000 marketers worldwide.”
All courses lead to professional certification through Credly digital credentials, establishing clear standards for ABM expertise. The Academy’s launch coincides with the publication of Burgess’ latest book, Account-Based Marketing: The definitive handbook for B2B marketers, (Kogan Page, March 2025).
For more information about the ABM Academy and course offerings, visit www.inflexiongroup.com/abmacademy
