Following yesterday’s launch of a new ABM Academy, Inflexion Group announces a strengthened strategic partnership with B2B Marketing, bringing enhanced benefits to both Inflexion Group clients and B2B Marketing’s Propolis community members.
The partnership includes:
- ABM Academy courses now available via B2B Marketing’s website and Propolis community, with members receiving 10% discount on live courses starting before 30 September 2025.
- Joint research initiatives producing ABM benchmarking reports and webinars for Propolis members, with the first webinar “Bringing B2B Marketers up to date with the latest in ABM” scheduled for tomorrow (13 March 2025).
- ABM Master Classes for Propolis member companies as a premium service, leveraging Inflexion Group’s deep expertise in this area.
- Conference support with Inflexion providing keynote speakers and workshops at B2B Marketing events, including Bev Burgess as keynote at the Global ABM Conference in November 2025.
Tim Shercliff, Inflexion Group Chair commented “We are thrilled to strengthen our partnership with B2B Marketing. Over the past few years we’ve worked closely together and now we’re taking our collaboration to the next level. We’re bringing our unmatched expertise in account-based marketing to the Propolis marketing community.”
Richard O’Connor, CEO of B2B Marketing, added “We’re delighted to strengthen our strategic partnership with Inflexion Group. Having worked closely together with Bev Burgess and her team for several years now, we know the new ABM Academy will help us deliver even greater value to our global Propolis community through the unique insights and expertise that Inflexion Group offers.”
Bev Burgess, Chief Executive at Inflexion Group and author of the recently published Account-Based Marketing: The definitive handbook for B2B marketers (Kogan Page, 2025), added her thoughts, “ABM has changed so much in the last few years and there are now over 250,000 ABM-ers on LinkedIn, so we have invested in an ABM Academy to help build the professionalism within this community at all levels – something that will directly benefit the Propolis community.”
David Rowlands, Head of Product for Propolis, agreed. “By partnering with Inflexion Group, we’re continuing to add to our own ABM training offering, providing our members with the most comprehensive ABM training the market has to offer.”
You can find out more about the ABM Academy here: https://inflexiongroup.com/abmacademy/.
