In a series of videos recorded by their publisher Kogan Page, Inflexion Group co-founders Bev Burgess and Tim Shercliff discuss key elements of their book Account-based growth: Unlocking sustainable value through extraordinary customer focus’, published November 2022.
Click on these short videos to gain their insight on whether an account-based growth strategy is right for your business, where to begin, the 80/20 rule and how it might apply to your business, tips on prioritising accounts, engaging your top customers and how to align internally to better serve them.
