AI in Account-Based Marketing

Insight

Published October 30, 2024

Download our White Paper — AI in Account-Based Marketing. Inflexion Group AI expert Dorothea Gosling, our AI advisor Jaspreet Bindra, along with his AI&Beyond colleague Anna Nicolis, explain how to harness this revolutionary technology for ABM.

Download the PDF: IFG_AI in Account-Based Marketing.pdf

Dorothea Gosling

Dorothea is an experienced marketing and sales consultant with practical expertise gained in nearly 30 years of helping sales and marketing teams perform better together. Her expertise also encompasses hiring and developing account-based marketing teams, developing global centres of excellence for ABM and Pursuit Marketing (aka DBM) and meaningfully as well as successfully applying technology to aid focus and impact.

AI in Account-Based Marketing

Dorothea Gosling

Further reading

The ABM-er’s Toolkit: A strategic ABM plan summary slide

Alumni Spotlight: meet Tara Pritchett

What’s the Biggest Skill Gap in ABM Teams Right Now? We Want to Know.