We’re delighted to announce that Jacqueline Gummer has been promoted to Executive Consultant at Inflexion Group, where she will be taking a leadership role in Scenario ABM. This promotion recognises her outstanding contributions and exceptional work in this newest for of account-based marketing.
Jacqueline’s contribution
Jacqueline has been instrumental in helping clients implement Scenario ABM – a focused approach that deploys time-bound, playbook-driven campaigns to deliver specific business outcomes. Unlike Strategic ABM’s highly bespoke programmes, Scenario ABM offers a lighter, more agile version of 1-1 supporting common challenges that account directors face, from needing to start conversations in a new area of their account to driving adoption and building advocacy across the account.
Jacqueline’s talent lies in helping sales and marketing teams move beyond transactional relationships to genuinely engage with their most important accounts. She understands that successful ABM isn’t just about tactics – it’s about aligning organisations around growth outcomes and working backwards to identify the activities that will drive success.
Her promotion reflects not only her excellent work but also how perfectly she embodies what makes Inflexion Group different: straight-talking, clear communication and actionable plans that deliver tangible business outcomes.
Looking ahead
In her new leadership role, Jacqueline will continue to work with clients across our business, developing ideas and practice around Scenario ABM and bringing her expertise to organisations transforming how they engage with their top accounts.
