Marketing teams are racing to integrate AI into their ABM programmes, yet many are hitting the same wall: how do we keep pace with change while rapidly upskilling our people?
Forward-leaning organisations aren’t hanging around, and instead focus on closing that gap. A global software company has just committed to upskilling its entire ABM team through our AI in ABM Bootcamp.
Why? Because when it comes to AI, understanding how to use the tools is fast becoming table stakes. As Sam Altman puts it in The Gentle Singularity, “wonders become routine, and then table stakes.”
In ABM, the stakes are even higher. A misstep in how AI is applied can have a disproportionate impact – because these aren’t just any customers; they’re the few that drive the majority of your business. That’s why this Bootcamp is built specifically for ABM-ers: not just to understand the tools, but to apply them in the strategic, high-stakes relationships that define ABM success.
Research backs this up. According to Bain & Company, 38% of business leaders cite a lack of understanding of how to use the tools as the biggest reason generative AI hasn’t delivered on expectations. S&P Global reports a persistent skills gap, with over a quarter of organisations acknowledging it as a core challenge to adoption.
Together, with our friends at AI&Beyond, we built the AI in ABM Bootcamp for this exact moment; designed to help ABM leaders and their teams move from curiosity to confidence, and from experimenting to executing.
If you are leading an ABM function and want your team to grow with the tech:
- NA/EMEA Bootcamp Oct 7 & 14: https://inflexiongroup.com/abmacademy/ai-in-abm-bootcamp/
- APAC/EMEA Bootcamp Oct 8 & 15: https://inflexiongroup.com/abmacademy/ai-in-abm-bootcamp-2/
Let’s equip the people behind your AI strategy with the skills to make it fly.
