Continuing our ‘Meet the course leaders’ series, we’re delighted to introduce Louise Jefferson, ABM Academy Director and course leader on our Advanced ABM Practitioner and Expert ABM Practitioner courses.
Louise brings over 30 years of technology marketing experience to her role leading our ABM Academy. Her ABM journey began during a 20-year career at Fujitsu, where she was their first global ABM-er. Now, she leads our brilliant team of ABM practitioners at Inflexion Group, having trained professionals globally for over a decade, keeping pace with how ABM as a professional practice is evolving.
Every course in our ABM Academy is designed, developed, and delivered by practitioners for practitioners. Louise brings real-world experience, case studies, research, and practical hints and tips into every session — meaning you walk away with an approach you can immediately implement in your own organisation.
As marketers, we thrive on sharing stories and experiences, which makes the discussions during our training sessions lively, collaborative, and insightful. Whether you’re looking to build foundational ABM skills or advance to expert level, Louise and the team are ready to help you transform your approach to driving account-based growth.
Our next Expert ABM Practitioner course starts 19th November
Explore our ABM Academy courses here
Get in touch to discuss which course is right for you — we’d love to see you in an upcoming session.
