Meet Laura Holmes, Senior Consultant and co-leader of our Advanced Pursuit Marketing course
We’re pleased to introduce Laura, who brings extensive experience from her career in tech and professional services at organisations like Hewlett Packard, Fujitsu, and NCC Group. She’s supported sales teams on strategic deals across everything from outsourcing to cybersecurity.
What Laura recognises is that whilst marketers work hard to generate awareness and build demand, most of us have never had formal training on that crucial final step – helping to get strategic deals over the line. This course fills a real gap in most marketers’ skill sets.
On this course, Laura and her co-host explore how pursuit marketing adds genuine value at key moments, and importantly, how to position yourself as a strategic partner rather than getting stuck with just the tactical bits. Everything’s explored through real-life deal scenarios.
We have places available on our next cohort on November 4th, secure your spot and read more here
Laura’s advice? Come prepared to be inquisitive, to challenge and be challenged – and most importantly, come prepared to win.
