In the latest of our ‘Meet the course leaders’ series, we’re thrilled to introduce Dorothea Gosling, Executive Consultant at Inflexion Group and co-host of our Advanced Pursuit Marketing course.
With nearly 30 years of marketing leadership spanning software development, hardware manufacturing, and IT services, Dorothea has built her career at the intersection of sales, marketing, and technology — always keeping customers front and centre.
Her proven experience and genuine passion for helping others succeed brought her to Inflexion Group, where she now leads our global pursuit marketing practice and also co leads our AI in ABM course.
Together with Laura Holmes, she teaches marketing professionals how to create pursuit marketing campaigns responding as situations evolve throughout the deal timeline, including:
- Qualifying deals for pursuit marketing support
- Gathering intelligence on stakeholders, competitors, and deal specifics
- Crafting differentiated value propositions and win themes
- Creating integrated campaign plans and adapting as necessary in flight
- Measuring success and capturing best practices
Past delegates have consistently rated this course highly, sharing that it has transformed how they approach large deals and collaborate with sales. Ready to evolve your skills and help win your company’s most important deals? Join our next course starting November 4th.
