We’re thrilled to introduce Bev Burgess, Chief Executive at Inflexion Group and course leader on our Expert ABM Practitioner course, in our latest edition of ‘Meet the course leaders’.
Bev is the author of six books on B2B marketing, including three on account-based marketing, and brings 35 years of B2B marketing experience to her role — including 30 years training marketers all over the world.
A course designed for experienced ABM professionals
The Expert ABM Practitioner course is designed for those who have been certified in ABM before or have been working in ABM for many years but want to keep their skills current, put ABM in the context of a wider account-based growth strategy, and deepen their expertise.
Using a competency framework with 40 competencies, participants identify their development priorities and work on them individually with their mentor, whilst collaborating in teams around real-world ABM challenges.
What you’ll cover:
- All five types of ABM, including the newest—Scenario ABM
- How AI and agentic AI can enhance your ABM work
- Designing your own ABM programme and taking on leadership roles
- Your individual career development in ABM
Running from 19th November through to early February, this intensive programme combines team collaboration, scenario-based learning, and personalised mentoring.
“I really enjoy the way people share their stories, share their learning, and are open to developing themselves on courses like this,” says Bev.
Ready to take your ABM skills to expert level?
Learn more about the course here.
Explore our full ABM Academy.
