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Meet course leader Jacqueline Gummer

IFG_JG_MeetTheCourseLeaders
Insight
Published September 9, 2025

Meet Jacqueline Gummer, co-leader of The ABM Practitioner course starting on 7th October.

Jacqueline spent 15 years at Oracle working closely with key accounts, working in both the marketing and sales teams to drive growth with strategic customers. We really appreciate Jacqueline’s genuine enthusiasm for both teaching and learning from course participants. She’s always keen to tackle the tricky questions that come up – in fact, she invites you to bring your most difficult questions to the course!

We still have a few spaces available on our next cohort. It’s very much a practical, collaborative approach rather than just theory – drawing on real experience from people like Jacqueline who’ve actually done the job.

You can find out more about the course here.

If you’re looking to develop your Account-Based Marketing skills, we’d love to have you join us.

 

Jacqueline Gummer

Jacqueline Gummer

Jacqueline is an experienced strategic sales and marketing consultant applying expertise gained over 25 years to help teams move beyond transactional selling and tactical marketing to engaging better with their customers.