We are excited to announce the launch of the ABM Academy alumni network, an industry-first professional network connecting certified practitioners worldwide. The launch coincides with growing demand for professional account-based marketing (ABM) expertise, with over 250,000 marketers worldwide now quoting ABM in their job titles.
The alumni network builds on the success of the ABM Academy, which has already certified hundreds of marketers globally. Rather than marking the end of learning, graduation now launches practitioners into a lifetime of accelerated career growth, connecting hundreds of client-side professionals who share a passion for ABM.
The network will operate through a dedicated LinkedIn group. All members will receive a Credly digital badge showcasing their status as ABM Academy alumni, designed to enhance their professional profile and demonstrate their commitment to excellence in account-based marketing.
Louise Jefferson, ABM Academy Director explains, ‘By completing one of our training programmes, practitioners demonstrate the commitment, capability, and mindset that defines our alumni community. Each individual earns their place through their achievement. And when they receive professional recognition or land a great role, it elevates the reputation and opportunities available to every Academy graduate.’
The team leading the alumni network alongside Louise Jefferson include Bev Burgess, author of ‘Account-Based Marketing’ (Kogan Page, 2025) and Chief Executive of Inflexion Group, plus Executive Consultants Dorothea Gosling, Jacqueline Gummer and Megan Heuer – all recognised thought leaders and practitioners who work daily with leading global ABM teams.
Standard alumni membership is free of charge and offers all Academy graduates:
- Weekly themed discussions and ABM news alerts
- The chance to connect with alumni from around the world
- Continuous learning through peer-to-peer knowledge exchange
- Job opportunities from companies seeking certified ABM professionals
- Access to mentorship circles
Premium membership costs just £20/month and includes:
- A monthly alumni update covering ABM innovations and tools such as agentic AI, and career development topics
- Quarterly clinics with our experts on the ABM challenges and topics that are front of mind
- An annual competency assessment
- An annual career planning discussion
- Annual salary benchmarking by job role, sector and region
Chief Executive of Inflexion Group, Bev Burgess, concludes ‘our Alumni network creates ongoing value that extends far beyond completing an individual course – it’s an investment in future career success.’
About the ABM Academy
The ABM Academy offers the most comprehensive training in Account-Based Marketing, delivering practitioner-led courses for marketing professionals at every stage of their ABM journey.
From beginners to experts, our academy offers four flexible learning pathways – including on-demand modules, live virtual courses, custom team training, and individual mentoring – all leading to recognised digital credentials via Credly.
Drawing on experience with global leaders like Accenture, IBM, and Salesforce, our seasoned practitioners, who have collectively trained over 10,000 marketers worldwide, share proven frameworks and best practices developed in the field.
Guided by an advisory group of experienced global ABM programme leaders, we frequently update our curriculum so that our delegates master the latest strategies and techniques, empowering both individuals and organisations to achieve exceptional results with ABM.
The next Advanced ABM Practitioner course begins October 9, 2025.
www.inflexiongroup.com/abmacademy
About Inflexion Group
Inflexion Group helps companies drive account-based growth through orchestrated account-based marketing, account management, customer success, and executive engagement programmes.
The Inflexion team has supported more than 50 global technology and professional services companies in implementing successful ABM strategies.
We are thought leaders in all aspects of account-based growth, with published works on Account-based Marketing: the definitive handbook for B2B marketers (Burgess, Kogan Page, 2025), Account-Based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022) and Executive Engagement Strategies (Burgess, Kogan Page, 2020).
