As we spotlight our amazing alumni, we thought we should also spotlight our brilliant course leaders we have working across our ABM Academy courses, and share the wonderful feedback they are getting.
The ability to explain complex ABM strategies with absolute clarity – that’s what sets ABM Academy Director and Managing Principal, Louise Jefferson, apart as a course leader.
“Having had the pleasure of working with Louise in the past, I can’t recommend her highly enough. Her depth of ABM expertise is outstanding, but what really sets her apart is the way Louise explains complex topics with absolute clarity – no jargon, no fluff, just practical insight and thoughtful guidance. Louise helped our team navigate real ABM adoption challenges within the organisation, always bringing balanced advice, smart frameworks and a genuine understanding of how ABM works in practice. Anyone joining this programme will be in incredibly capable hands. A fantastic opportunity for anyone serious about elevating their ABM approach!”
– Dr Olga Gregory, Strategic Marketing & Communications Lead
Olga captures what makes Louise such an effective teacher: her depth of ABM expertise combined with a gift for making sophisticated concepts accessible. Resulting in practical insight you can apply immediately, delivered without jargon or unnecessary complexity.
Louise leads our Advanced ABM Practitioner course, an intensive 16-hour programme covering Strategic, Scenario and Segment ABM. You’ll work in teams to build a complete ABM plan with mentoring support from our expert faculty and earn your Credly certification.
The next cohort starts 12th March. Join Louise and develop the advanced skills you need to build best-in-class ABM programmes.
