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B2B Marketing and Inflexion Group announce new strategic partnership

Published May 24, 2023

B2B Marketing and Inflexion Group are pleased to announce a strategic partnership, bringing significant benefits to both Propolis members and Inflexion Group clients.

Inflexion Group is a team of highly-experienced B2B practitioners, providing consultancy, training and mentoring in all areas of account-based growth, while B2B Marketing offers its members events, training and expert resources plus access to its global marketing leaders community, Propolis.

As part of this new relationship, Inflexion Group will support the growth and development of Propolis through quarterly account-based marketing webinars incorporating their latest research, by providing speakers and panellists at B2B Marketing events and as part of the judging panel for B2B Marketing’s annual awards. Key members of the Inflexion Group team, including Bev Burgess, Louise Jefferson and Dorothea Gosling, will become Propolis Ambassadors.

Inflexion Group will encourage its clients to become Propolis members, giving them the benefits of the global B2B community such as benchmarking insights, expert content, peer-to-peer conversations, training, roundtables, best practice briefings, access to the Propolis Experts team and entry to B2B Marketing events. B2B Marketing will collaborate with the Inflexion Group to extend their existing advisory services for members currently provided by the Propolis Experts team.

B2B Marketing will also offer three of Inflexion Group’s training courses, customised for Propolis members and leading to joint accreditation from both organisations:

  1. Advanced ABM, designed for practitioners seeking to deepen their ABM skills and adopt best practices to maximise the impact of their ABM programs;
  2. Deal-based marketing, specifically crafted for marketers supporting strategic sales opportunities who want to increase their company’s propensity to win;
  3. Executive sponsorship and engagement, developed for marketers responsible for designing and implementing executive engagement programs that foster deeper relationships with customer executives.

Richard O’Connor, CEO, B2B Marketing:

 “We’re delighted to formally announce our partnership with Inflexion Group. Bev and her colleagues have been regular speakers at our conferences for several years, and their insight, expertise and thought leadership will be invaluable in helping us to further develop the Propolis community and deliver additional value to our members.”

Bev Burgess, Co-Founder, Inflexion Group:

“There is significant value in being part of a community of like-minded practitioners such as that managed by Richard and his team for B2B marketers. I’m pleased to offer our clients the chance to participate as an additional way to bring new perspectives and skills to their companies, and for our team to be a part of the value on offer to Propolis members.”

About B2B Marketing

B2B Marketing was founded in 2004 and is widely credited with defining B2B Marketing as an industry in its own right. B2B has grown from niche magazine publisher to Global Community Intelligence business.

B2B Marketing run globally renowned events including The ABM Conference, Ignite London/USA, Martechopia and The B2B Marketing Awards. They also deliver Marketing Services and Training for clients across three continents.

In 2021, B2B Marketing Launched Propolis, a membership-based Community Intelligence platform for B2B Marketing Leaders. Propolis is growing rapidly and now has 1000s of members from some of the world’s best known B2B Brands.



About Inflexion Group

Inflexion Group was founded in March 2021 by Tim Shercliff, Bev Burgess and Louise Jefferson, bringing together over 100 years of marketing, sales, operational management and consulting experience between them.

Like the rest of the Inflexion Group team, they are all practitioners. The team has run marketing, sales and services at Accenture, BDO, Capita, Cisco, Cognizant, CSC, Deloitte, DXC, Fujitsu, HP, HPE, IBM, Informatica, Microsoft, Micro Focus, NCC Group, O2 Virgin Media, Oracle, Sopra Steria, Salesforce, Telstra, and Vodafone, driving growth and aligning sales and marketing.

Over the last 20 years, the Inflexion team has advised more than 40 clients on their ABM programmes and trained and mentored hundreds of ABM practitioners, primarily in the technology and professional services sectors.



Bev Burgess

Bev Burgess

Bev Burgess is the author of Executive Engagement Strategies and a co-founder of Inflexion Group, which helps technology, telecoms, and professional services companies drive account-based growth.

Privacy notice

Your privacy is important to us and we are committed to protecting your personal data. This privacy notice sets out how Inflexion Group Ltd uses and protects any personal data you give to us when you use this website.

Inflexion Group is committed to protecting your privacy and complying with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“DPA 2018”). This privacy notice sets out your rights, and the basis by which we collect, use and disclose the personal data on you. Inflexion Group will always aim to be transparent about how we process personal data.

Who we are

INFLEXION GROUP LTD is incorporated and registered in England and Wales with company number 13253251 and whose registered office is at Pantiles Chambers, 85 High Street, Tunbridge Wells, Kent, TN1 1XP, United Kingdom.

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We collect personal data on this website in the following circumstances:

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Any information you provide, or which we request in order to fulfill legal requirements, will only be used in accordance with this privacy notice.

What data about you is collected and stored?

The personal data we might collect and store includes;

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  • we may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
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How is your data used?

We may use your personal data in the following ways:

  • we analyse browsing activity data to understand how people use the features and functions of our website to identify improvement so that we can provide you with a better website experience
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  • to contact you for marketing purposes where you have agreed to this.

How we protect your data

We are committed to ensuring that your personal data is secure.  To prevent unauthorised access or disclosure your data is held securely on credible, established Cloud Services in accordance with our IT Security Policy. Access to Inflexion Group’s Cloud storage areas is restricted and controlled.

All our employees, Associates, partners and suppliers have signed non-disclosure and confidentiality agreements with Inflection Group, which in particular cover your personal data.

How long will we keep your personal data?

Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected unless we need to keep it longer to comply with our legal obligations.

At the end of that period your data will either be deleted completely or anonymised, e.g. by aggregation with other data so that it can be used in a non-identifiable way for analysis and business planning.

What legal basis do we have for processing your personal data?

When we collect your personal data we will make it clear to you which data is necessary in connection with a particular service.

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:


In specific situations, we may collect and process your data with your consent, e.g., when you consent to receive marketing materials or make an enquiry.

Legal Compliance

If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.

Legitimate Interests

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.  For example, where you have provided us with your business card, we may use your address details to send you information on our products, services or research. 

With whom do we share your personal data

We may share your data to support your attendance at one of our events, but only where necessary, e.g. with representatives of a venue where our event is being held.

We will ensure that appropriate arrangements are in place to protect your privacy before sharing your data.

We may share your data with government authorities and/or law enforcement officials if required to do so by law or to meet regulatory requirements.

We will not otherwise share your data with any third party unless we have your consent. We will not sell your data to any third parties.

Your rights

You have the right to ask us for a copy of the data we hold about you, you may request that it be corrected if it is inaccurate or to ask us to delete any or all of your Data or to stop processing it.  However, your rights may be limited if we have a compelling legitimate interest in keeping your Data.

Please contact us at tim@inflexiongroup.com to do so. We will provide you with an electronic copy of your Data or carry out your deletion instructions, in the absence of a legitimate reason for not doing so, within a month of receiving you request.

How to contact us

If you have any questions or concerns about how Inflexion Group handle your personal data then in the first instance you can contact tim@inflexiongroup.com.  We are registered as a tier 1 organisation with the Information Commissioner’s Office, registration number ZB222816.  If we are unable to satisfy your concerns, then under the General Data Protection Regulation you have a right to complain to the Information Commissioner’s Office at:

Information Governance Department
Information Commissioner’s Office
Wycliffe House
Water Lane

URL: https://ico.org.uk/

Changes to our Privacy Notice

Inflexion Group may change this notice by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This privacy notice is effective from November 2021.