Here are five questions based on the real skills that separate advanced practitioners from the rest — from working as a strategic partner to account teams, to building integrated marketing plans that engage buying groups and make an impact. Depending on your answers, our Advanced ABM Practitioner course may be a great fit for you.
The Advanced ABM Practitioner quiz
1. Can you tell the difference between Strategic, Scenario and Segment ABM — and explain when to use each?
Not just the names. The actual approach, the scale, the intent.
Yes
Not really
2. When you sit down with an account team, are you shaping their strategy — or waiting to be told what to do?
Advanced ABM practitioners show up as strategic partners, not order-takers. If you’re not there yet, that’s exactly what this course addresses.
I’m shaping it — but I want to do it better
Honestly? I’m still mostly reactive
3. Could you design a marketing plan that engages buying groups to deliver on business outcomes?
Not a campaign. Not a set of tactics. A plan with a clear line from business ambition to marketing activity — built for that account.
Yes — and I want to sharpen it
I’ve tried, but the link isn’t always clear
4. Are you using AI in your ABM work — or just hearing that you should?
For account insight, content, and analysis throughout the ABM process. Practically. Not theoretically.
Yes — I’m experimenting
Not yet, I know I should be doing more
5. When you’re asked to prove the impact of your ABM programme, can you show business results — or do you improvise?
Governance and measurement are what turn ABM from a good idea into a business-aligned programme. This is where most practitioners still have gaps.
I have something — but it needs work
I find this the hardest part
If you answered yes to any of those — you’re ready. If you answered no to all of them — you’re overdue.
Our Advanced ABM Practitioner is designed for marketers who are already doing ABM and want to do it better. Not an introduction. Not a theory session. It comprises of eight live, interactive sessions where you build a real plan on a real account, plus team mentoring and a final accreditation webinar. Led by Louise Jefferson and Catherine Ahern. The next course starts on May the 14th, there’s only a few spaces left.
Ready to enrol?
Yes I’m ready!
Let me look into it.
Or take our ‘Which course is right for you‘ quiz and explore all our ABM Academy course options.
