Understanding the art of the possible with generative AI
As ABM-ers search for the foundational knowledge and practical tools needed to effectively use AI — especially generative AI — in ABM, Inflexion Group is delighted to announce a new bootcamp, run in partnership with AI&Beyond, to build the confidence and competence of ABM-ers everywhere.
This four-hour bootcamp — delivered as two x 2-hour virtual sessions, with guidance on self-study in between — focuses on generative AI foundational knowledge and practical exercises, using the latest tools available as we work through Inflexion Group’s proven account prioritisation approach and five-step ABM process.
It offers ABM-ers an immersive learning experience through the use of real-world use cases, equipping you with practical expertise in AI that can be integrated into your daily work to enhance efficiency, creativity and productivity. Our goal is to help ABM-ers leverage generative AI safely and ethically.
During this bootcamp, we will help you to:
- Become familiar with our proven approaches to account selection, insight generation, strategy development, content creation, personalisation, engagement and measurement
- Understand the foundational skills that are the building blocks of AI proficiency
- Navigate the AI landscape safely and ethically
- Integrate AI seamlessly into key ABM workflows
- Practise using AI tools in real-world situations through the ABM process
Led by Inflexion Group’s Executive Consultant, Dorothea Gosling with Jaspreet Bindra and Anuj Magazine, co-founders of AI&Beyond, the bootcamp will start with a focus on data-led account selection and Inflexion Group’s five-step process for developing and delivering ABM plans. We’ll then look at the big picture in AI, exploring the transformative impact of generative AI on industries, societies and the future of work.
With the context set for the rest of the session, we’ll work through the foundational AI knowledge ABM-ers need. You’ll learn the essential principles, frameworks and tools that empower you to work with generative AI through the ABM process. Finally, we will work on real-world ABM use cases to build the practical skills you need at each step.
For upcoming sessions please visit our ABM Academy.
