How an escape room transformed a client relationship
In this video, Samantha Bentley, Design Strategy at Kyndryl, shares how VIP experiences can make a real difference in Strategic ABM.
The challenge: Tackling the client’s real concern – not the technical side of a data breach, but the impact on customers, revenue, and reputation.
The solution: An experience that let the client experience a data breach scenario in real time.
The results: Compelling C-suite engagement Repositioned from IT supplier to trusted business partner Ongoing conversations delivering mutual value.
