Do you understand the maths behind your most valuable accounts?
The Pareto principle is the 80/20 rule – a fractal mathematical pattern that appears everywhere in nature and business. Simply put, 80% of outputs typically come from 20% of inputs.
In this insightful video, Chief Executive Bev Burgess, explains how this principle applies directly to Account-Based Marketing strategy. Your highest-value accounts aren’t just important – they’re business-critical. Success isn’t only about customer acquisition; it’s about defending key relationships and growing with your top accounts as they scale.
Recognising this pattern can reshape how you allocate marketing investment and resources.
