What makes the ABM community so compelling?

Insight

Published August 26, 2025

“The passion and enthusiasm in the ABM community is really, really compelling” – Joel Harrison, Founder, Director, Ambassador, B2B Marketing

This moment from the London launch event for Bev Burgess’ newest book perfectly sums up what makes the ABM space so special. It’s not just about the strategies or tech – it’s the incredible community that’s formed around account-based marketing. The genuine enthusiasm to share success stories and collaborate is what drives real innovation.

The energy in that room? Absolutely infectious.

Bev Burgess

Bev Burgess is passionate about the critical role marketing can play in building deep customer relationships, strong reputations and sustainable growth. She is best known as a worldwide authority on account-based marketing (ABM) and her latest book, Account-Based Marketing: The definitive handbook for B2B marketers explains how to use ABM effectively in your business (Kogan Page, 2025). She is co-author of Account-Based Growth: Unlocking sustainable value through extraordinary customer focus (Burgess and Shercliff, Kogan Page, 2022) and A Practitioner’s Guide to ABM: Accelerating growth in strategic accounts (Burgess with Munn, Kogan Page, 2021). Her other books include Executive Engagement Strategies (Kogan Page, 2020) and Marketing Technology as a Service (Young and Burgess, Wiley, 2010).

What makes the ABM community so compelling?

Bev Burgess

Further reading

Alumni Spotlight: meet Tara Pritchett

What’s the Biggest Skill Gap in ABM Teams Right Now? We Want to Know.

The ABM-er’s Toolkit: An interview guide for clarifying ambition