The Expert ABM Practitioner

Continuing professional development for advanced practitioners

This course is designed to refresh and update your skills by exploring the latest innovations and best practices in ABM while building out your professional network.

Delivered through twelve hours of interactive virtual sessions plus mentoring, it features leading ABM-ers sharing case study examples of the different types of ABM in today’s blended strategies. We look at the implications of emerging AI for the role of an ABM-er and the technical marketing competencies and soft skills required, including AI literacy. We also explore ABM in the context of a broader account-based growth strategy, and how to design and build an effective programme, preparing you for a leadership position.

As part of the course, you will complete a 360˚ assessment of your competencies today, identifying your areas for development and creating a personal development plan to put your learning into action. During the twelve weeks, you will attend six interactive sessions, work individually with an Inflexion Group mentor to deepen your skills, and collectively in a small team to tackle a simulation exercise. The final session will see you present your team plan, showcase your learning journey and celebrate your achievements during a certification webinar.

The Course Director for The Expert ABM Practitioner is Bev Burgess, author, consultant and Chief Executive of Inflexion Group. Other faculty members are drawn from Inflexion Group’s most experienced consultants, with external guest speakers and thought leaders sharing their perspectives. You will have the opportunity to learn from the class leaders, guest speakers and from the other delegates in your cohort, sharing experiences from across market sectors and geographies. You will also continue this shared learning after the course as part of the ABM Academy’s alumni group.

Course type:

Live (via Zoom)

Level:

Expert

Length:

12 hours (six two-hour interactive virtual sessions, plus four mentoring sessions)

Session dates:

Register your interest

CURRENCY:

£3,499

Enquire

$4,725

Enquire

“I found the session on soft skills and stakeholder management particularly useful. In our business model, stakeholder management is especially important, and I found the tips and techniques covered applicable in my day-to-day role.”

ABM-er

Global Professional Services Firm

Learning objectives

By the end of this course, you’ll be able to:

Describe how to have the greatest impact with Strategic, Scenario, Segment, and Programmatic ABM plus Pursuit Marketing.
Analyse how to leverage emerging AI tools to enhance your productivity and creativity.
Build a personal action plan to support your own development as an expert ABM practitioner.
Understand how to design and build an ABM programme and lead an ABM community.

Course contents

Module 1 Introduction, innovations in ABM, personal development planning.
Module 2 ABM in the context of an account-based growth strategy.
Module 3 Best practices in today’s blended ABM strategies.
Module 4 Understanding how to leverage agentic AI for ABM.
Module 5 Preparing to design and build an ABM programme and lead a team.
Module 6 Certification webinar.

Course leaders

Bev Burgess Chief Executive
Louise Jefferson Managing Principal
Tim Shercliff Chairman

Course materials

This course comprises six interactive webinars plus two hours of mentoring. You will receive copies of the course texts Account-Based Marketing: The definitive handbook for B2B marketers and Account-Based Growth: Unlocking sustainable value through extraordinary customer focus. All materials used are provided in PDF format, and supplementary materials such as case studies will be also sent as PDF documents. Self-development plan templates will be provided as a word document.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

Drop us a line

Get in touch

Enrol in: The Expert ABM Practitioner

Book and pay via Stripe

The fastest way to book a place is via Stripe using the button below.

Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd