Bringing you the latest ideas and best practices delivered by experienced practitioners

Whether you decide to follow a self-directed learning path with our range of on-demand modules, attend one of our public training courses, or collaborate with us to develop a custom course for your team, we’re here to help. We even offer a mentoring service for more focused and personalised career development. All of our courses lead to public accreditation, including digital credentials via Credly.

We want you, your organisation and your customers to be successful.
Thank you for choosing Inflexion Group.

Download the brochure

Our courses

are designed, developed and delivered by practitioners for practitioners everywhere

4 levels of development

BEGINNER

For those with little or no knowledge of ABM

INTERMEDIATE

For those who need an understanding of how to do ABM

ADVANCED

For those with ABM experience who need to deepen their skills

EXPERT

Courses aimed at ABM leaders

4 ways to learn
  • On demand courses self-directed, on-demand training modules to work through at your own pace
  • Live virtual courses learn with others in live, interactive virtual or face to face sessions
  • Custom courses designed for teams who need a bespoke experience
  • Individual mentoring one-on-one support from an experienced ABM practitioner
4 reasons to study with us

Our training is practitioner led - our Faculty comprises experienced ABM leaders who have collectively trained over 10,000 marketers

We help you learn by sharing real examples and perspectives from major world brands such as Accenture, Fujitsu, Salesforce and Vodafone

Our courses are shaped by ABM leaders, through both our advisory group and our work with clients

We share our insight from our position at the forefront of ABM research and thought leadership

Explore our courses

Starts July 9
Expert

The Expert ABM Practitioner

Continuing professional development for your advanced practitioners
Starts September 9
Expert

ABM for Programme Leaders

Designing, developing and delivering ABM for sustainable growth
Need help choosing?
Our faculty will be happy to help if you’re not certain which option fits your needs best, or would like advice on which order to take our training.

Need help choosing?

Complete the form and we’ll be in touch to advise on the best course(s) for your needs.

Thank you for your enquiry. One of the team will be in touch soon.

Expert

The Expert ABM Practitioner

Continuing professional development for your advanced practitioners
Enabling account based growth
Expert

Enabling Account-Based Growth

Aligning to deliver sustainable growth in your most important accounts
Expert mentoring programme
Expert

ABM Expert Mentoring Programme

Individual support as you develop your skills and career
Mentoring
Our graduates are saying
“The experienced Inflexion team of practitioners trained our global team of ABM-ers, our regional marketers, and our marketing leadership team. We’ve got real value from the training, and it has helped accelerate our impact as a community, with everyone aligned to our goals and our way of working.”
Rachael Bell
Global VP ABM, NTT DATA Inc (UK)
“Excellent course, professionally delivered in an engaging way. Loved the real-life customer case studies sprinkled throughout and the opportunity to interact — brilliant.”
Marisa Sheppard
Field Marketing Lead, Adobe, ANZ
“Absolutely loved how the classes were engaging, activity oriented and involved participants rather than being a one directional flow of information.”
Avishek Chakrobarty
Head of Global ABM Centre of Excellence, Kyndryl (India)
“The entire process of deal-based marketing was explained in a live case study format which was a great way to understand the challenges faced by other organisations and how to solve them.”
Reena Jagtap
ABX Vertical Strategy, Henkel, Germany
“AI in ABM Bootcamp: Packed with practical tools, the bootcamp provided invaluable insights into leveraging AI throughout the ABM journey — from defining account ambitions and conducting deep research to developing personalised strategies and executing data-driven campaigns for maximum impact.”
Paige Roche
Manager, Account Marketing, Bain & Company, USA

Buy an on-demand course bundle and save

All 3 beginner courses

  • Introducing ABM
  • The Business Case for ABM
  • The Customer Perspective
Save 25%
£223
Buy bundle
Save 24%
$285
Buy bundle

All 5 on-demand courses

  • Introducing ABM
  • The Business Case for ABM
  • The Customer Perspective
  • Your Role as an ABM-er
  • Designing the Right ABM Strategy
Save 33%
£332
Buy bundle
Save 32%
$425
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Privacy notice

Your privacy is important to us and we are committed to protecting your personal data. This privacy notice sets out how Inflexion Group Ltd uses and protects any personal data you give to us when you use this website.

Inflexion Group is committed to protecting your privacy and complying with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“DPA 2018”). This privacy notice sets out your rights, and the basis by which we collect, use and disclose the personal data on you. Inflexion Group will always aim to be transparent about how we process personal data.

Who we are

INFLEXION GROUP LTD is incorporated and registered in England and Wales with company number 13253251 and whose registered office is at Pantiles Chambers, 85 High Street, Tunbridge Wells, Kent, TN1 1XP, United Kingdom.

How do we collect personal data from you?

We collect personal data on this website in the following circumstances:

  1. data which is collected and stored during normal use of the site, such as your IP address and the pages you visited when you opt to submit personal information, in order for us to send you further information or email alerts;
  2. when you request to view certain content, such as white papers, or research; or when you register for an event, conference or webinar.

Any information you provide, or which we request in order to fulfill legal requirements, will only be used in accordance with this privacy notice.

What data about you is collected and stored?

The personal data we might collect and store includes;

  • your basic information and contact details. This may include your name, the organisation to which you belong or represent (if applicable), your contact phone number and email address. Information about your computer, such as your IP address, operating system and browser type.
  • details of your visits to our website, the pages you view and resources you access or download.
  • if you contact us with an enquiry, or for information, we may keep a record of that correspondence.
  • we may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
  • if you are a delegate or attendee, we may also hold any special requirements you may have regarding the event(s) you are attending.

How is your data used?

We may use your personal data in the following ways:

  • we analyse browsing activity data to understand how people use the features and functions of our website to identify improvement so that we can provide you with a better website experience
  • we analyse how you interact with website and email content to enable us to provide you with better and more relevant content
  • to fulfil your requests for more information, e.g., white papers, articles, or other content. Pages that collect this type of information may provide further information as to why your data is needed and how it will be used.
  • for surveys or research questionnaires to help improve our content or our services to you.
  • to contact you for marketing purposes where you have agreed to this.

How we protect your data

We are committed to ensuring that your personal data is secure.  To prevent unauthorised access or disclosure your data is held securely on credible, established Cloud Services in accordance with our IT Security Policy. Access to Inflexion Group’s Cloud storage areas is restricted and controlled.

All our employees, Associates, partners and suppliers have signed non-disclosure and confidentiality agreements with Inflection Group, which in particular cover your personal data.

How long will we keep your personal data?

Whenever we collect or process your personal data, we will only keep it for as long as is necessary for the purpose for which it was collected unless we need to keep it longer to comply with our legal obligations.

At the end of that period your data will either be deleted completely or anonymised, e.g. by aggregation with other data so that it can be used in a non-identifiable way for analysis and business planning.

What legal basis do we have for processing your personal data?

When we collect your personal data we will make it clear to you which data is necessary in connection with a particular service.

The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

Consent

In specific situations, we may collect and process your data with your consent, e.g., when you consent to receive marketing materials or make an enquiry.

Legal Compliance

If the law requires us to, we may need to collect and process your data. For example, we can pass on details of people involved in fraud or other criminal activity to law enforcement.

Legitimate Interests

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.  For example, where you have provided us with your business card, we may use your address details to send you information on our products, services or research. 

With whom do we share your personal data

We may share your data to support your attendance at one of our events, but only where necessary, e.g. with representatives of a venue where our event is being held.

We will ensure that appropriate arrangements are in place to protect your privacy before sharing your data.

We may share your data with government authorities and/or law enforcement officials if required to do so by law or to meet regulatory requirements.

We will not otherwise share your data with any third party unless we have your consent. We will not sell your data to any third parties.

Your rights

You have the right to ask us for a copy of the data we hold about you, you may request that it be corrected if it is inaccurate or to ask us to delete any or all of your Data or to stop processing it.  However, your rights may be limited if we have a compelling legitimate interest in keeping your Data.

Please contact us at tim@inflexiongroup.com to do so. We will provide you with an electronic copy of your Data or carry out your deletion instructions, in the absence of a legitimate reason for not doing so, within a month of receiving you request.

How to contact us

If you have any questions or concerns about how Inflexion Group handle your personal data then in the first instance you can contact tim@inflexiongroup.com.  We are registered as a tier 1 organisation with the Information Commissioner’s Office, registration number ZB222816.  If we are unable to satisfy your concerns, then under the General Data Protection Regulation you have a right to complain to the Information Commissioner’s Office at:

Information Governance Department
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

URL: https://ico.org.uk/

Changes to our Privacy Notice

Inflexion Group may change this notice by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This privacy notice is effective from November 2021.