Bringing you the latest ideas and best practices delivered by experienced practitioners

Whether you decide to follow a self-directed learning path with our range of on-demand modules, attend one of our public training courses, or collaborate with us to develop a custom course for your team, we’re here to help. We even offer a mentoring service for more focused and personalised career development. All of our courses lead to public accreditation, including digital credentials via Credly.

We want you, your organisation and your customers to be successful.
Thank you for choosing Inflexion Group.

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ABM Academy Alumni

Your training is just the beginning

Graduating from our Academy doesn’t mark the end of your learning journey – it launches you into a lifetime of accelerated career growth. Our Alumni network transforms your individual achievement into collective power, connecting you with hundreds of client-side professionals who share your passion for ABM and are committed to mutual success.

Learn more about our alumni network

Our courses

are designed, developed and delivered by practitioners for practitioners everywhere

4 levels of development

BEGINNER

For those with little or no knowledge of ABM

INTERMEDIATE

For those who need an understanding of how to do ABM

ADVANCED

For those with ABM experience who need to deepen their skills

EXPERT

Courses aimed at ABM leaders

4 ways to learn

On demand courses self-directed, on-demand training modules to work through at your own pace
Live virtual courses learn with others in live, interactive virtual or face to face sessions
Custom courses designed for teams who need a bespoke experience
Individual mentoring one-on-one support from an experienced ABM practitioner

4 reasons to study with us

Our training is practitioner led - our Faculty comprises experienced ABM leaders who have collectively trained over 10,000 marketers

We help you learn by sharing real examples and perspectives from major world brands such as Accenture, Fujitsu, Salesforce and Vodafone

Our courses are shaped by ABM leaders, through both our advisory group and our work with clients

We share our insight from our position at the forefront of ABM research and thought leadership

Explore our courses

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Beginner

Introducing ABM

Understanding the art of the possible with account-based marketing

On-demand

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Beginner

The Business Case for ABM

Establishing ABM in the context of an account-based growth strategy

On-demand

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Need help choosing?

Our faculty will be happy to help if you’re not certain which option fits your needs best, or would like advice on which order to take our training.

Get in touch

Need help choosing?

Complete the form and we’ll be in touch to advise on the best course(s) for your needs.

Beginner

The Customer Perspective

Examining customer priorities and their implications for ABM

On-demand

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Our graduates are saying

“The experienced Inflexion team of practitioners trained our global team of ABM-ers, our regional marketers, and our marketing leadership team. We’ve got real value from the training, and it has helped accelerate our impact as a community, with everyone aligned to our goals and our way of working.”

Rachael Bell

Global VP ABM, NTT DATA Inc (UK)

“Excellent course, professionally delivered in an engaging way. Loved the real-life customer case studies sprinkled throughout and the opportunity to interact — brilliant.”

Marisa Sheppard

Field Marketing Lead, Adobe, ANZ

“Absolutely loved how the classes were engaging, activity oriented and involved participants rather than being a one directional flow of information.”

Avishek Chakrobarty

Head of Global ABM Centre of Excellence, Kyndryl (India)

“The entire process of deal-based marketing was explained in a live case study format which was a great way to understand the challenges faced by other organisations and how to solve them.”

Reena Jagtap

ABX Vertical Strategy, Henkel, Germany

“AI in ABM Bootcamp: Packed with practical tools, the bootcamp provided invaluable insights into leveraging AI throughout the ABM journey — from defining account ambitions and conducting deep research to developing personalised strategies and executing data-driven campaigns for maximum impact.”

Paige Roche

Manager, Account Marketing, Bain & Company, USA