Getting Started with Strategic ABM

Creating and executing a bespoke marketing plan for your account

In this course, we’ll look at the original type of ABM, usually reserved for a company’s most important customers.

As a core part of the account team, you will build and execute a bespoke marketing plan for that account. We’ll introduce a simple but effective five-step process to work through that delivers significant impact for both you and your customers.

Course type:

On-demand (e-learning platform)

Level:

Intermediate

Length:

1 hour

CURRENCY:

£99

Enrol

Save with a bundle price

$125

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Save with a bundle price

“There was a lot to take away — I learned lots about the discipline that I did not know before and I will look to use that learning moving forward.”

ABM-er

Global Professional Services Firm

Learning objectives

By the end of this course, you’ll be able to:

Identify key considerations success factors for Strategic ABM.
Summarise how to onboard an account effectively for Strategic ABM.
Explain the five-step Strategic ABM process and how it aligns with other processes in your business.
Describe a best practice example of Strategic ABM in action.

Course contents

Module 1 Setting yourself up for success with Strategic ABM.
Module 2 How to onboard your account.
Module 3 Five steps to creating and executing your ABM plan.
Module 4 A best practice example of Strategic ABM.

Course leaders

Catherine Ahern Catherine is a Senior Consultant and B2B marketing professional with over 20 years’ experience gained both agency and client side.

Course materials

This course comprises self-paced interactive online learning modules, including video content. Additional materials are provided as PDF downloads.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

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Enrol in: Getting Started with Strategic ABM

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ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd