Getting Started with Segment ABM

Targeting meaningful clusters of accounts with a tailored approach

In this course, we’ll look at why and how companies are using Segment ABM.

It is the most common ABM approach used today, due to its ability to scale across more customers and prospects while still appearing highly personalized and relevant to each one. Key to your success is the identification of a meaningful segment of accounts that share a common context, driver or priority – one that you can help them to address.

Course type:

On-demand (e-learning platform)

Level:

Intermediate

Length:

1 hour

CURRENCY:

£99

Enrol

Save with a bundle price

$125

Enrol

Save with a bundle price

“Understanding how to structure a one-to-few approach to ABM was very helpful.”

ABM-er

Global Technology Services Provider

Learning objectives

By the end of this course, you’ll be able to:

Summarise the focus of most Segment ABM activities.
Define what makes a meaningful segment of accounts.
Explain how to apply the five-step ABM process to a segment.
Describe a best practice example of Segment ABM in action.

Course contents

Module 1 How companies are using Segment ABM today.
Module 2 Approaches to identifying a meaningful segment of accounts.
Module 3 Applying the five-step ABM process in Segment ABM.
Module 4 A best practice example of Segment ABM.

Course leaders

Louise Jefferson Louise is our ABM Academy Director a senior marketing professional with 30 years of experience in marketing business services in the technology sector.

Course materials

This course comprises self-paced interactive online learning modules, including video content. Additional materials are provided as PDF downloads.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

Drop us a line

Get in touch

Enrol in: Getting Started with Segment ABM

Book and pay via Stripe

The fastest way to book a place is via Stripe using the button below.

Book now with Stripe Book now with Stripe

Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd