Getting Started with Scenario ABM

Driving specific business outcomes through the customer lifecycle

In this course, we’ll introduce a new type of ABM.

This lighter approach to Strategic ABM still involves building a plan for one account, but is focused on driving pre-defined, specific outcomes through the customer lifecycle, such as breaking into a new buying centre. Working with the account team, you will identify the scenario where ABM can have the most impact in the short term for your business and your customer then build a plan to deliver the agreed outcome.

Course type:

On-demand (e-learning platform)

Level:

Intermediate

Length:

1 hour

CURRENCY:

£99

Enrol

Save with a bundle price

$125

Enrol

Save with a bundle price

“Account based marketing isn’t new to me, I’ve been practicing ABM for most of my career. But as with any discipline, it’s ever evolving and there’s always something new you can learn to refine your skills and generate new ideas.”

Megan West

Director - ABM & Marketing Services, Hotwire.

Learning objectives

By the end of this course, you’ll be able to:

Identify the drivers and considerations for this lighter approach to Strategic ABM.
Summarise the main scenarios targeted through the customer lifecycle.
Describe how Scenario ABM can be used to start a new conversation in an account.
Describe how Scenario ABM can be used to create advocacy in existing customers.

Course contents

Module 1 The drivers for a lighter approach to Strategic ABM.
Module 2 Illustrative scenarios through the customer lifecycle.
Module 3 Using Scenario ABM to start a new conversation.
Module 4 Using Scenario ABM to create advocacy.

Course leaders

Jacqueline Gummer Jacqueline is an Executive Consultant and experienced applying expertise gained over 25 years to help teams move beyond transactional selling and tactical marketing to engaging better with their customers.

Course materials

This course comprises self-paced interactive online learning modules, including video content. Additional materials are provided as PDF downloads.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

Drop us a line

Get in touch

Enrol in: Getting Started with Scenario ABM

Book and pay via Stripe

The fastest way to book a place is via Stripe using the button below.

Book now with Stripe Book now with Stripe

Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd