Getting Started with Programmatic ABM

Scaling across more accounts with personalised engagement

In this course, we’ll explore perhaps the most controversial type of account-based marketing, Programmatic ABM.

Some people don’t believe it is anything more than good, targeted marketing, while others only know ABM through this programmatic approach. Whichever camp you are in, it is an important part of many companies’ blended ABM strategy today, and this course will introduce a process you can use to make it work.

Course type:

On-demand (e-learning platform)

Level:

Intermediate

Length:

1 hour

CURRENCY:

£99

Enrol

Save with a bundle price

$125

Enrol

Save with a bundle price

“Really appreciate the sessions and all the materials they were great and super insightful!”

Mattie Hughes

Account Manager, Agent3.

Learning objectives

By the end of this course, you’ll be able to:

Summarise the way in which Programmatic ABM developed and is used today.
Define an ideal customer profile.
Explain how to plan and activate a programmatic campaign.
Describe a best practice example of Programmatic ABM in action.

Course contents

Module 1 How companies are using Programmatic ABM today.
Module 2 Identifying your ideal customer profile.
Module 3 Planning and activating your Programmatic ABM campaign.
Module 4 A best practice example of Programmatic ABM.

Course leaders

Meg Heuer Meg is an Executive Consultant, B2B leader and expert with more than 25 years in industry and professional services roles.

Course materials

This course comprises self-paced interactive online learning modules, including video content. Additional materials are provided as PDF downloads.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

Drop us a line

Get in touch

Enrol in: Getting Started with Programmatic ABM

Book and pay via Stripe

The fastest way to book a place is via Stripe using the button below.

Book now with Stripe Book now with Stripe

Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd