Enabling Account-Based Growth

Aligning to deliver sustainable growth in your most important accounts

The objective for this course is to provide clarity for your marketing leadership team around how to use ABM to accelerate top account growth around the world.

It starts by educating your marketing leaders on how to support an account-based growth strategy, by making investment decisions that focus on your most important customers and prospects and understanding the steps involved in building ABM strategies. The course explains their role in delivering an effective ABM approach and enables them to create an action plan to improve their alignment and execution to achieve growth.

The four 120-minute sessions include internal and external best practice case studies and interactive exercises, delivered by two of Inflexion Group’s experienced consultants and trainers. Your marketing leaders will work in teams to prepare a plan demonstrating how they will enable growth through ABM, sharing their plans in a final accreditation webinar, after which the team will receive a digital mark and certificate.

We will work with you to agree the areas you would most like your team to focus on during the course, and to customise the content, reflecting your business context, terminology, key processes and technology infrastructure, so your team can immediately apply what they learn.

Course type:

Custom

Level:

Expert

Dates:

Agreed with you to accommodate your delegates.

CURRENCY:

PoA

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“The experienced Inflexion team of practitioners trained our global team of ABM-ers, our regional marketers, and our marketing leadership team. We’ve got real value from the training, and it has helped accelerate our impact as a community, with everyone aligned to our goals and our way of working.”

Rachael Bell

Global VP ABM, NTT DATA Inc (UK)

Learning objectives

By the end of this course, your delegates will be able to:

Summarise how ABM can be used as part of a wider account-based growth strategy.
Describe the step-by-step ABM process and how it works in collaboration with sales and other teams, and the role of each in achieving results.
Explore the role of the marketing leader in building and improving your company’s ABM capability.
Create a plan to improve your alignment and execution to deliver account-based growth.

Course contents

Module 1 Aligning across the business to engage priority accounts.
Module 2 Collaborating within marketing through the ABM process.
Module 3 Transforming marketing for extraordinary customer focus.
Module 4 Accreditation webinar.

Course leaders

Bev Burgess Chief Executive
Louise Jefferson Managing Principal

Course materials

This course comprises four two-hour interactive webinars. Delegates will receive a copy of the course texts Account-Based Growth: Unlocking sustainable growth through extraordinary customer focus and Account-Based Marketing: The definitive handbook for B2B marketers. All materials used are provided in PDF format, and supplementary materials such as case studies will be also sent as PDF documents. Team plan templates will be provided as a word document.

Certificates earned

On completing this course, your delegates will receive a Credly digital badge certifying their achievement, which they can add to their CV and share publicly. They will also receive a certificate signed by a sponsor within your organisation and Bev Burgess, Chief Executive of Inflexion Group.

Any Questions?

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Enrol in: Enabling Account-Based Growth

Book and pay via Stripe

The fastest way to book a place is via Stripe using the button below.

Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd