Designing the Right ABM Strategy

Shaping the right approach for your company

In this course, we’ll talk about why your business context and strategy are so important when deciding whether ABM is the right fit — and if it is, which type of ABM will work best for you.

There’s no one-size-fits-all approach here! The right ABM strategy for you will depend on the type of business you are in, its goals, and how you are working toward achieving them.

Course type:

On-demand (e-learning platform)

Level:

Intermediate

Length:

1 hour

CURRENCY:

£99

Enrol

Save with a bundle price

$125

Enrol

Save with a bundle price

“A thoroughly enjoyable experience and one which was so valuable.”

Rachel Teare

Head of Demand & Revenue Marketing, xtype.io

Learning objectives

On completion of this course, you’ll be able to:

Analyse your business context and its implications for your ABM strategy.
Describe the link between your business strategy and ABM.
Define appropriate objectives for your programme.
Identify the type or types of ABM to include in your programme.

Course contents

Module 1 The importance of your business context.
Module 2 Designing ABM to support your business strategy.
Module 3 Defining the right objectives for your programme.
Module 4 Building a blended ABM strategy.

Course leader

Bev Burgess Chief Executive of Inflexion Group and author of Account-Based Marketing: The definitive handbook for B2B Marketers.

Course materials

This course comprises self-paced interactive online learning modules, including video content. Additional materials are provided as PDF downloads.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

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Enrol in: Designing the Right ABM Strategy

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To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd