AI in ABM Bootcamp

Understanding the art of the possible with generative AI

As ABM-ers search for the foundational knowledge and practical tools needed to effectively use AI — especially generative AI — in ABM, Inflexion Group is delighted to partner with AI&Beyond to build the confidence and competence of ABM-ers everywhere.

This four-hour virtual bootcamp focuses on generative AI foundational knowledge and practical exercises, using a combination of your existing tools and new tools available as we work through Inflexion Group’s proven five-step ABM process. It offers your ABM-ers an immersive learning experience through the use of real-world use cases, agreed with you in advance, equipping your team with practical expertise in AI that can be integrated into their daily work to enhance efficiency, creativity and productivity. Our goal is to help you leverage generative AI safely and ethically for your business.

We will work with you to customise the content of this course, reflecting your current AI adoption and technology infrastructure, so that your team can immediately apply what they learn.

Course type:

Custom (via Zoom)

Level:

Advanced

Length:

4 hours (Two 120-minute sessions)

Session dates:

Agreed with you to accommodate your delegates.

CURRENCY:

PoA

Enquire

“This programme provided invaluable insights into leveraging AI throughout the ABM journey — from defining account ambitions and conducting deep research to developing personalised strategies and executing data-driven campaigns for maximum impact. Packed with practical tools and approaches for impactful marketing, I’m eager to apply some of these learnings to our programme and deliver even greater results!”

Paige Roche

Manager, Account Marketing, Bain & Company

Learning objectives

By the end of this class, you’ll be able to:

Summarise the foundational skills that are the building blocks of AI proficiency.
Define how to navigate the AI landscape safely and ethically.
Describe how to integrate AI seamlessly into key ABM workflows.
Apply AI tools in real-world situations through the ABM process.

Course contents

1 Getting on the same page with ABM.
2 Generative AI: Beyond ChatGPT.
3 Foundational generative AI knowledge.
4 Applying AI through the five step ABM process.

Course leaders

Dorothea Gosling Executive Consultant
Jaspreet Bindra Senior Advisor
Anuj Magazine Co-Founder, AI&Beyond

Course materials

This course comprises two 120-minute interactive webinars. All materials used plus a companion guide with links to recommended AI tools for each use case will be provided as PDF documents.

Certificates earned

On completing this course, your delegates will receive a Credly digital badge certifying their achievement, which they can add to their CV and share publicly. They will also receive a certificate signed by a sponsor within your organisation and Bev Burgess, Chief Executive of Inflexion Group.

Any Questions?

Drop us a line

Get in touch

Enrol in: AI in ABM Bootcamp

Book and pay via Stripe

The fastest way to book a place is via Stripe using the button below.

Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd