Your Role as an ABM-er

Exploring the skills you need to succeed

As an ABM-er, you’re more than just a marketer — you’re a strategic thinker, and in the case of Strategic ABM, you’re like the CMO for your account.

This course helps you get clear on what your role is (and what it’s not) while exploring the key competencies you need to succeed in the world of ABM. Let’s set you up for success!

Course type:

On-demand (e-learning platform)

Level:

Intermediate

Length:

1 hour

CURRENCY:

£99

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Save with a bundle price

$125

Enrol

Save with a bundle price

“What I loved about the course is that it didn’t feel like ‘theory’ it was real life examples and learning that I can actually use in my role.“

Laura Lidster

Head of Account-Based Experience, Sana Commerce

Learning objectives

On completion of this course, you’ll be able to:

Analyse what it means to be a strategic marketer.
Define what an ABM-er is expected to do.
Identify the technical marketing competencies needed for success.
Identify the soft skills that successful ABM-ers use.

Course contents

Module 1 What does it mean to be the CMO of an account?
Module 2 The technical marketing skills you need for ABM.
Module 3 The soft skills you need to be a great ABM-er.
Module 4 Identifying your areas of strength and improvement.

Course leader

Bev Burgess Chief Executive of Inflexion Group and author of Account-Based Marketing: The definitive handbook for B2B Marketers.

Course materials

This course comprises self-paced interactive online learning modules, including video content. Additional materials are provided as PDF downloads.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

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Get in touch

Enrol in: Your Role as an ABM-er

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Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd