The ABM Handbook Live

Bringing ABM-ers everywhere up-to-date with the latest best practices

This ninety-minute masterclass is designed to continue to develop your ABM community’s skills and understanding of best practice.

We will introduce the latest concepts and frameworks and showcase relevant leading-edge examples to help you harness innovations and maximise your team’s performance and impact on sustainable account growth. Bev Burgess, author of Account-Based Marketing: The definitive handbook for B2B marketers (Kogan Page, March 2025), will personally lead this class, sharing case studies and perspectives from leading ABM practitioners and thought leaders around the world to bring her new book to life.

Bev will work with you to agree which concepts, perspectives and examples from the book will be most relevant to your team, customising this masterclass to deliver the most value for your business.

Course type:

Custom

Level:

Intermediate

Length:

90 minutes

Dates:

Agreed with you to accommodate your delegates.

CURRENCY:

PoA

Enquire

“Bev Burgess has already proved that she is at the top of her game when it comes to ABM, both through her previous books and her professional career. Her name has become synonymous with best practice in the field and she offers marketers the clearest, most practical guidance for their own programmes.”

Philip Kotler

S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management and author of the Foreword to Account-Based Marketing.

Learning objectives

By the end of this class, you’ll be able to:

Analyse the drivers and enablers for ABM in today’s business environment.
Describe the five types of ABM used in the new blended model, and where each type works best.
Identify critical success factors in building your organisation’s capability to pilot and scale ABM.
Examine how ABM is evolving and where leading practitioners are taking it next.

Course contents

1 The case for ABM in today’s business environment.
2 The five types of ABM in the new blended model.
3 Galvanising your organisation to deliver ABM.
4 Using AI ethically to increase your productivity and creativity.
5 Looking ahead to where ABM is going next.

Course leader

Bev Burgess
Chief Executive of Inflexion Group and author of Account-Based Marketing: The definitive handbook for B2B Marketers.

Course materials

This course comprises one ninety-minute interactive webinar, including video content. All materials used are also provided in PDF format, and supplementary materials such as case studies and templates will be sent as PDF documents.

Certificates earned

On completing this course, your delegates will receive a Credly digital badge certifying their achievement, which they can add to their CV and share publicly.

Any Questions?

Drop us a line

Get in touch

Enrol in: The ABM Handbook Live

Book and pay via Stripe

The fastest way to book a place is via Stripe using the button below.

Alternatively, book and pay by invoice

To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd