Introducing ABM

Understanding the art of the possible with account-based marketing

If you’re new to ABM, you need to know what it is, how it is different to other B2B marketing approaches, and the context in which it is used to strengthen relationships, build reputation and accelerate growth.

We begin this course by giving you an overview of ABM and the different types in use today, before exploring how companies are using ABM to deliver sustainable growth with their top customers and prospects.

Course type:

On-demand (e-learning platform)

Level:

Beginner

Length:

1 hour

CURRENCY:

£99

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Save with a bundle price

$125

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Save with a bundle price

“After completing the course, I feel a new energy for ABM and I cannot wait to put my new learnings into action.”

Laura Lidster

Head of Account-Based Experience, Sana Commerce

Learning objectives

By the end of this course, you’ll be able to:

Explain the key principles of ABM and how it differs from other B2B marketing approaches.
Describe the drivers and enablers for adopting ABM today.
Compare the five types of ABM in use today.
Understand how companies have adopted ABM.

Course contents

Module 1 What is ABM and how is it different to other B2B marketing approaches?
Module 2 Why adopt an ABM approach?
Module 3 The five types of ABM in use today.
Module 4 How others are using ABM today.

Course leader

Bev Burgess
Chief Executive of Inflexion Group and author of Account-Based Marketing: The definitive handbook for B2B Marketers.

Course materials

This course comprises self-paced interactive online learning modules, including video content. Additional materials are provided as PDF downloads.

Certificates earned

On completing this course, you’ll receive a Credly digital badge certifying your achievement, which you can add to your CV and share publicly.

Any Questions?

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Enrol in: Introducing ABM

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To book and pay via an invoice, please use the booking form below. We will confirm your places as soon as possible via email.

ABM Academy^TM Booking Terms & Conditions

All ABM Academy^TM courses are run by Inflexion Group, sometimes in conjunction with partners. The course contents and fees are described for each course on the ABM Academy^TM section of the Inflexion Group website.

A place on the course will only be confirmed once payment has been received, either by paying through Stripe or, if a master services agreement is already in place between your organisation and Inflexion Group Ltd, against our invoice where the standard payment terms from the master services agreement will apply.

Once your place on the course has been confirmed, you will be sent joining instructions including, where appropriate, unique codes that enable you to access on-demand training.

We will be sharing material on the course that is copyright to Inflexion Group and will be clearly marked as such. Some material will be distributed in PDF format after the course and will be also marked with an appropriate copyright.

As a delegate on the course, you are entitled to use the material for your own personal use, but it must not be copied, distributed or stored in a corporate repository without prior written permission.

If you are unable to attend the course, you may substitute a delegate from the same company, but if no-one is able to take the place, no refund will be given.

Inflexion Group reserves the right to cancel a course for any reason, in which case a full refund or credit for a future course will be given for any delegate booked on the course.

Inflexion Group reserves the right to cancel a course place for any delegate, without giving reason, in which case a full refund for the booked course will be given.

If you have any queries related to these terms and conditions, please contact me: colin@inflexiongroup.com.

Colin Nunn
Finance and Operations Director
Inflexion Group Ltd